Thirstin Howl III on Founding Lo Lifes, Rapping with Eminem, Battling Jay Z & Busta (Full Interview)

Rapper and Lo Lifes founder Thirstin Howl the 3rd spoke with VladTV to detail his life and career. He described growing up and being raised in Brownsville and Miami. His mother was in and out of prison and was a heroin addict, while his father passed away from a drug overdose when he was only three years old. Due to his Puerto Rican descent, Thirstin Howl was tested on a regular basis in Brownsville and was engaging in crimes at an early age.

He described crack’s impact on the neighborhood before describing the creation of the Lo Lifes crew. He detailed the crew’s crimes and knowing Polo model Tyson Beckford personally. Thirstin also noted the Lo Lifes’ impact on the Polo brand. After serving prison time, Thirstin became an anti-gang and anti-violence advocate before working at MTV and pursuing a rap career. Check out the full interview above to hear Thirstin Howl the 3rd detail his interactions with Jay-Z, Eminem, Busta Rhymes, Coolio, LL Cool J, and more.

Thirstin Howl III on the Lo Lifes Being Portrayed in 50 Cent’s “Raising Kanan” (Part 10)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 9: https://youtu.be/HJa53OOQWYg
Part 1: https://youtu.be/MlLt-du8Snw
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In the final clip, Thirstin Howl the 3rd discussed using his experience at MTV to release over 30 albums and 150 music videos independently. Howl and DJ Vlad discussed the difficulty rappers had maintaining a lifestyle without a record deal, pre-Internet. Thirstin Howl explained how he’s been able to be a successful independent artist for over 20 years before he detailed how he’d led the Lo Lifes into a more positive direction. Check out the above to hear Thirstin Howl III’s reaction to 50 Cent’s portrayal of the Lo Lifes in the television show, "Raising Kanan."

Thirstin Howl III on Ol’ Dirty Bastard Looking “Perfect” in His Coffin (Part 9)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 8: https://youtu.be/1eLGKGf3rWs
Part 1: https://youtu.be/MlLt-du8Snw
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In this clip, Thirstin Howl III opened up about ODB’s funeral, revealing that he went to the one for friends and family. While ODB’s death was stunning for the world, as he was only 35, Thirstin said he was at peace with ODB looking "perfect" in his casket. To hear more, including Thirstin speaking about ODB being the glue that bound Wu-Tang, hit the above clip.

Thirstin Howl III on Raekwon Being “Honorary Lo Life”, Craziest ODB Story (Part 8)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 7: https://youtu.be/5YYtmNy7dD4
Part 1: https://youtu.be/MlLt-du8Snw
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In this clip, Thirstin Howl III opened up about starting his Lo Life clothing brand, and inspiring Ralph Lauren to bring back the "Snow Beach" line after he dropped his book, "Bury Me with the Lo On." Speaking more about Ralph Lauren, Thirstin detailed the surreal moment of Ralph asking him to model the new line during the 2018 Snow Beach launch. Thirstin also spoke about Raekwon making the Snow Beach line popular while wearing it in Wu-Tang’s "Can It Be All So Simple" music video. While speaking about Wu-Tang, Thirstin detailed his friendship with ODB, and he also shared his craziest ODB story, which you can hear in full above.

Thirstin Howl the 3rd on Turning Down a Deal From Rawkus: It Wasn’t Fair (Part 7)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 6: https://youtu.be/eFk00WP0ROw
Part 1: https://youtu.be/MlLt-du8Snw
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In the latest clip, Thirstin Howl the 3rd explained why he never signed a major record despite multiple offers. After DJ Vlad asked why he turned down a deal from Rawkus, he claimed the deal, like many others, wasn’t fair. He also detailed a situation where LL Cool J attempted to sign him. However, after bringing the contract to Wendy Day, he was discouraged from signing the deal. Thirstin Howl also highlighted that he’s released over 30 albums during his career and expressed his belief that he would have quit music after the fifth album due to major label frustrations.

Thirstin Howl the 3rd on Seeing Juice Beat Eminem in a Battle 3 Times (Part 6)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 1: https://youtu.be/MlLt-du8Snw
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In the latest clip, Thirstin Howl the 3rd talked about his relationship with Eminem while they were grinding on the battle rap circuit. He revealed that he and Eminem were on the same team during the Rap Olympics and witnessed Eminem lose to Juice. He added that the Rap Olympics battle wasn’t the first time Eminem and Juice battled and said Juice beat the rap star three times before their famous battle. After praising Juice and other battle rapper, such as Supernatural, Thirstin still referred to Eminem as "the truth" and recalled times when he would come to Brownsville and rhyme for hours. He also said a person has to love Hip Hop extremely to have Eminem’s skill.

Thirstin Howl the 3rd on Battling Jay-Z, Busta Rhymes and Coolio (Part 5)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 4: https://youtu.be/AqCM0FO2gNs
Part 1: https://youtu.be/MlLt-du8Snw
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In this clip, Thirstin Howl III spoke about getting out of prison when he was around 23, and being one of the first graduating classes in NYC from former NFL star Jim Brown’s Amer-I-Can Foundation. Thirstin then went on to speak about working for another program and getting a job at MTV, which led to Vlad asking about his rap career. Thirstin explained that while he was a student of hip-hop, he wasn’t a rapper until around 1996 when he developed his persona and name. You can hear the full story above.

In the latest clip, Thirstin Howl the 3rd detailed his various battles with famous rappers while working at MTV. He described battling Jay-Z after multiple attempts as well as battle with Coolio in an elevator. Busta Rhymes was so impressed after their hour-long battle that he took Thirstin to multiple record labels to get get him a deal. He also explained how he convinced The Source to include him in their "Unsigned Hype" column. However, he was locked up in Rikers Island when his column was published.

Thirstin Howl III on Lo Lifes Making Polo a “Religious Artifact” (Part 4)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 3: https://youtu.be/p4-tPJjl0P4
Part 1: https://youtu.be/MlLt-du8Snw
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In this clip, Thirstin Howl III talked about the Lo Lifes being the bridge between the aspiration of what the Polo brand represented and hip-hop. He reccalled Tyson Beckford hanging with the Lo Lifes after being the literal face of the Polo brand in the 1990s. Thirstin Howl III also discussed what he felt was his and the Lo Lifes impact on making Polo into a "religious" artifact within hip-hop.

Thirstin Howl III on Lo Lifes Making Polo a “Religious Artifact” (Part 4)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 3: https://youtu.be/p4-tPJjl0P4
Part 1: https://youtu.be/MlLt-du8Snw
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In this clip, Thirstin Howl III talked about the Lo Lifes being the bridge between the aspiration of what the Polo brand represented and hip-hop. He reccalled Tyson Beckford hanging with the Lo Lifes after being the literal face of the Polo brand in the 1990s. Thirstin Howl III also discussed what he felt was his and the Lo Lifes impact on making Polo into a "religious" artifact within hip-hop.

Thirstin Howl III on Lo Lifes Forming from 2 Different Polo Robbery Crews (Part 3)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/channel/UCg7lal8IC-xPyKfgH4rdUcA/join

Part 2: https://youtu.be/wgN72MJ2qkY
Part 1: https://youtu.be/MlLt-du8Snw
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In the latest clip Thirstin Howl the 3rd described the impact crack had on Brownsville. He claimed what stood out to him was seeing people become "zombies" and willing to do and sell anything for the drug. Thirstin also revealed Lo Lifes formed from two different crews, Ralphie’s Kids and Polo USA (United Shoplifters Association). Contrary to popular belief, he explained that the Lo Lifes didn’t just steal and wear Polo, especially in the mid and late-90s when the brand’s popularity declined.