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Be Human: Surprising New Ways to Get Content Sites, eCommerce Stores and Blogs Found in Search Results

Press Release – updated: Dec 4, 2019 07:00 CST

AUSTIN, Texas, December 4, 2019 (Newswire.com) – Everyone knows search draws way more traffic than social media and paid ads. Getting found by Google is a profitable way to grow traffic and sales. Before pages are ranked though, search engines have to first find them. It used to take months, sometimes years, to get a site’s content found by Google and major search engines. Even so, only a small percentage of internet content ends up indexed by Google. With a little help from eCommerce SaaS bots, like flare by Mansion Ecommerce, and some content ingenuity, owners of content sites, eCommerce stores and bloggers can tip the odds in their favor.
Before a site is ranked, it has to be found
Many site owners pour their time and budget into Search Engine Optimization (SEO) of their pages but forget a critical but simple first step: Ensure a way to inform Google, Bing, and other major engines. Instead of waiting for Google and Bing to find website pages, new machine-learning eCommerce bots like flare can proactively and verifiably push site updates to major search engines. These bots can map websites in a few minutes and push update notifications to Google and Bing daily. Unlike prior technologies, the new bots can verify Google and Bing have received the updates. It is like sending a certified mail instead of an un-verifiable mail drop-off.
Keep it human
Site owners must know these bots can verifiably submit website pages for consideration, but it is entirely up to the search engine algorithms to decide if the content is interesting enough to be picked up for display in search results. Google unveiled a deep learning update, BERT, which aims to determine the context of the search query as a whole instead of extracting keywords. Google’s announcement: Say in the search sentence “Brazil traveler to USA needs a visa”. The old algorithm would remove “to” and returned results about U.S. citizens traveling to Brazil. The BERT update uses the word “to” and understands the meaning. It’s about a Brazilian traveling to the U.S. and not the other way around.
Site owners, eCommerce stores and bloggers should watch for changes in organic traffic. If necessary, make the meta title and description more humanly readable and less like a bag of keywords. With Voice Searches on the rise, making these tags humanly readable can improve a site’s chances of getting found in voice searches as well.
Keep at it and keep it real
Doing SEO once is virtually useless. To get in front and stay in front, one needs regular feeds to Google and Bing and keeping up with their algorithm changes. Bots, like flare by Mansion Ecommerce, deliver verifiable search engine feeds on a regular basis without taking up a site owner’s time, so they can focus on creating content relevant to their customers, brand, and business.
About Mansion Ecommerce
B2B SaaS company helping retail and wholesale businesses operate efficiently and grow. Mansion Ecommerce offers a suite of machine-learning eCommerce bots that are surprisingly simple to deploy. Built by award-winning store owners, for store owners.
Media Contact:Phone: 512.366.9012Email: media@mansionecommerce.comContact Media Relations
Source: Mansion Ecommerce

Growth in Mobile Holiday Shopping Benefits Stores, Reports NPD

“The consumer’s adoption of mobile shopping can lead them to the store, where most impulse spending takes place,” said Marshal Cohen, chief industry advisor, The NPD Group.

PORT WASHINGTON, N.Y. (PRWEB) November 25, 2019
Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group. Smaller mobile screens have been taking on more of the shopping workload in recent years, growing from just 19% two years ago, and this can be a positive thing for physical retail doors.
“The consumer’s adoption of mobile shopping can lead them to the store, where most impulse spending takes place,” said Marshal Cohen, chief industry advisor, The NPD Group. “This further demonstrates the importance of a seamless retail approach in keeping up with today’s retail environment, especially during the competitive holiday shopping season.”
The division between online and in-store shopping continues to blur as the consumer looks for more ease and flexibility in their holiday shopping experience. More than three-quarters of consumers will shop online this holiday season, and one out of every five online purchases will be picked up in the store.
Beyond shopping, both brick and click retailers can benefit from other smartphone conveniences the consumer is embracing while on the go and in stores. Twenty-two percent of consumers say they used an app to pay for holiday purchases in the store last year, and 39% of those consumers plan to use apps more often during the upcoming holiday season.
“Larger screen, desk-based options (laptops and desktops) meet the consumer’s needs to navigate and comparison shop today’s robust product assortments,” said Stephen Baker vice president, industry advisor for The NPD Group. “However, mobile shopping continues to gain traction as phone screens expand and retailer apps become more adept at offering the quick transaction experience consumers are looking for, wherever they are.”
Source: The NPD Group / 2019 U.S. Holiday Purchase Intentions
MethodologyThe Holiday Purchase Intentions Survey is designed to understand consumers’ shopping and spending intentions for the upcoming holiday season. An online survey was fielded to members of The NPD Group’s online consumer panel in September 2019. The survey was fielded to a U.S. representative sample. The results of 3,485 completed surveys are presented in this report.

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Buddy Brands Announces Wholesale Portal for Pet Stores

Buddy Brands launches new B2B wholesale portal allowing for exclusive access and a streamlined purchasing process for pet stores
Press Release – updated: Nov 21, 2019 16:16 EST

WICHITA, Kan., November 21, 2019 (Newswire.com) – Buddy Brands, makers of BuddyRest dog beds, Natural Doggie, Tough Pup, and several other premium dog brands have launched a new wholesale portal designed to streamline the wholesale process for pet stores.
This B2B wholesale portal allows exclusive access to several brands not available anywhere else including Airstream’s new travel pet lineup, Elinora’s Royal Naturals from Iceland, and many others. For the first time ever several of these highly differentiated brands will be available for brick and mortar retailers.
President of Buddy Brands, Trevor Crotts states “For conventional pet stores fighting for market share, the time is now to differentiate. Our new portal is an awesome opportunity to make our own solution-based products and many others accessible to these markets for the first time and with no minimums.”
The wholesale portal will provide pet stores with readily available and detailed information regarding a wide range of pet products, from dog beds to dog treats and supplements, allowing for a faster and easier process of wholesale ordering. There is a registration process and you must be approved to use it.
You can register at www.buddybrands.shop
Buddy Brands is offering a first order ships free promotion with no minimum order, thus making it very simple for any store to open an account.
This launch comes in as just one of many recent business developments for Buddy Brands, the award-winning company responsible for businesses such as BuddyRest, Natural Doggie, Pup IQ and many others. This development will provide pet stores an easier way to bulk order products with clear pricing and information, all through the online portal.
www.buddybrands.pet
Source: BuddyBrands