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Yamaha Wins Big at NAMM with Eight Awards for Excellence in Instruments and Sound Gear

From left: Jon Goldman, product specialist, Winds, Yamaha; Justin Klunk, Yamaha Perfoming Artist; Robert Christie, A&G Central Music; Brian Petterson, senior manager, Winds & Strings, Yamaha.

“These accolades reinforce our promise to help musicians progress and make an impact through their music,” said Tom Sumner, president, Yamaha Corporation of America.

BUENA PARK, Calif. (PRWEB) January 27, 2020
Yamaha, the world’s largest musical instrument manufacturer, was honored with eight awards at this year’s NAMM Show, including two products named “Best in Show.”
The innovative SLB300 SILENT Bass™ and the user-friendly YBS-480 Baritone Saxophone came away with the prestigious Best in Show award by a panel of industry experts at the annual music products trade event held recently in Anaheim. The award ceremony was held the final day of NAMM and moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines.
The SILENT Bass, honored in the “Gotta Stock It” category, is ergonomically designed to include all the touch points of an acoustic upright bass. It has been used on stage by notable performers who note its comfort and its clear, rich and full “upright” sound, which models an acoustic bass played through different high-end acoustic microphones. The YBS-480 Baritone Saxophone, an updated design of the extremely popular YBS-52 used by thousands of schools in the United States and globally, features a redesigned bore and neck to improve the intonation of the horn, along with an added detachable peg to make the larger instrument accessible to players of all sizes.
In addition, the Yamaha YVN Model 3 Student Violin was honored with a coveted Music and Sound Award, presented by Music & Sound Retailer. A winner of the Best in Show award at last year’s NAMM Show, the YVN Model 3 is a rethinking of how stringed instruments are manufactured – a process that has remained virtually unchanged for centuries – resulting in a singular combination of rich sound, playability, easy maintenance, durability and affordability ideal for developing players.
Yamaha also earned the distinguished MusicRadar Best of NAMM 2020 award in the “Best Drum Kit” category for the new Stage Custom Hip drum set, a compact version of the company’s popular Stage Custom Birch, ideal for the gigging drummer as a lightweight option that allows musicians to discover new sounds for various applications.
The company’s accolades were not limited to musical instruments. The NAMM TEC Awards recognized Line 6 in the “Musical Instrument Amplification & Effects” category for the HX Stomp, a professional-grade guitar processor that delivers the sound of Helix® amps, cabs, and effects in an ultra-compact pedal. Line 6 is a Yamaha company.
Completing the list of honors for Yamaha at this year’s NAMM Show were no fewer than three MMR Dealer’s Choice awards: Acoustic Guitar of the Year (for the Yamaha TransAcoustic guitar), Acoustic Piano Line of the Year and Band & Orchestral Line of the Year. The MMR Dealers’ Choice Award honors the finest products and companies in the music products industry.
“We are excited and grateful for the recognition of our innovative instruments and guitar processor at this year’ Winter NAMM Show,” said Tom Sumner, president, Yamaha Corporation of America. “These accolades reinforce our promise to help musicians progress and make an impact through their music.”
For more information about Yamaha, visit https://yamaha.io/2shekbO.
About YamahaYamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.

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NFL Teams Incorporate Ultrasonic Sound Waves Into the Gameday Experience Using Startup CUE Audio

Press Release – updated: Jan 23, 2020 09:00 EST

NASHVILLE, Tenn., January 23, 2020 (Newswire.com) – The 2019-20 NFL season has more surprises than a Patriots’ early playoff exit. In particular, four NFL teams, including the New Orleans Saints, Kansas City Chiefs, Green Bay Packers, and Houston Texans, have all introduced an innovative pre-game ritual: A smartphone light show using ultrasonic sound waves to connect and synchronize mobile devices. 
How exactly does this ultrasonic light show work? Teams partner with a Nashville-based startup, CUE Audio, to embed high-frequency sound waves into their introductory hype-up video. These sound waves are too high-pitched for humans to hear, but can be detected by your average smartphone with high accuracy. Fans open an app during the intros that listens for these ultrasonic sound waves, syncs in a “Shazam-like” fashion, and lights up to the beat of the music, all while displaying player photos and team messages on their mobile screens. 
So what does this look like as tens of thousands of fans strobe their flashlights in unison? After each game, dozens of photos and videos are posted to social media channels by fans — and you can view some of that footage for yourself here. 
The New Orleans Saints, the first NFL team to introduce this innovative fan engagement experience, have had impressive results. By incorporating the CUE Audio software directly into their official Saints app, download rates have reached an all-time high since the initial week of app publication. Well over 50,000 new downloads were garnered in a matter of weeks and, on the home opener alone, light show engagement accounted for 39% of all app clicks.
“The reaction to the light show,” says Kyle Campbell, Director of Game Day Entertainment for the Saints, “has been incredible. Our fans, administration, and the media has loved it.” Ira Akers, Co-Founder at CUE Audio, after seeing the light show in person said, “Seeing tens of thousands of the most dedicated fans in sports participate was out of this world.”
While crowd-sourced lighting solutions have existed for a number of years, CUE Audio’s product is unique in its use of ultrasonic audio and the smartphone as the lighting source. Compared to disposable wristbands, like those used by Taylor Swift, smartphones have massive environmental benefits. This has been a decisive sales factor as brands increasingly look to reduce consumption of single-use plastics and achieve carbon neutrality. 
As for the secret to CUE Audio’s rapid success? Jameson Rader, CUE Audio’s Founder and Forbes 30 under 30, says it’s sound. Operating in over 100 major arenas and stadiums, CUE Audio only uses the existing speaker infrastructure. CUE never adds additional hardware and doesn’t rely on a WiFi or cellular connection. “The critical payload is embedded into the sound waves themselves,” says Rader.
As for upcoming growth, CUE Audio has seen increased adoption of ultrasonic audio in fan engagement with nearly 50 NCAA partner schools and several NBA teams deploying the new tech. 
Source: CUE Audio