Skimlinks Adds Pedestrian Group, Yahoo! Australia, and South China Morning Post to Expanding Network of APAC Publishers in Wake of Second Affiliate Network Deal in the Region

Press Release – updated: Feb 6, 2020 08:00 AEDT

SYDNEY and LONDON, February 6, 2020 ( – Skimlinks, the global commerce content platform, has announced Pedestrian Group, Yahoo! Australia, and South China Morning Post as the latest additions to its growing network of publishers in Asia-Pacific. The announcement comes in the wake of new partnerships with affiliate networks in the region. 
“We have put a real focus on helping publishers across APAC scale commerce content into a meaningful source of revenue for their businesses,” says Skimlinks CEO Sebastien Blanc. “We’re delighted to add Pedestrian Group, Yahoo! Australia, and SCMP Magazines Limited to the portfolio of clients in the region we’re helping scale commerce revenue.”
The high-profile signings come amidst a major growth period for the commerce content platform. Skimlinks announced partnerships with Commission Factory and Involve Asia last year, which gave advertisers access to a quality editorial content network of publishers that spans the globe. 
New solutions have also been released for Skimlinks’ platform in the past 12 months, including a first-to-market solution to automatically monetize AMP articles and an editorial network, which can produce commerce content articles for publishers that don’t have the resources to scale their own commerce strategy from scratch. The editorial network has seen early success in APAC, with plans to produce 250 articles per quarter for clients. 
The company has also announced plans to increase headcount in the region with three more roles in Sydney and Kuala Lumpur. 
Blanc adds, “Skimlinks’ growth in APAC was fantastic last year, and we’re keen to capitalize on our momentum. We’ve been able to work with publishers on their domestic commerce content strategies, but also help them establish partnerships with international brands too. The expertise we’ve gained working with 60,000 publishers around the world has given our team the insights and best practices to help publishers everywhere scale commerce into a meaningful stream of revenue.” 
Media Contacts:
Jean-Christophe GombeaudVP – Marketing 
Source: Skimlinks

Skimlinks Chosen by 20 New Enterprise Accounts, Including Vice and Verizon Media, to Scale Commerce Content Globally

Press Release – updated: Dec 18, 2019 16:45 GMT

NEW YORK and LONDON, December 18, 2019 ( – Skimlinks, the leading global commerce content platform, has signed 20 new enterprise publishers, including Vice and Verizon Media, to scale commerce content as a key revenue stream for publishers in the 2020s and beyond. The platform already works with more than 50 of the Top 100 U.S. and U.K. content publishers and over 60,000 publishers overall around the world. 
Speaking of the news, Skimlinks CEO Sebastien Blanc says, “Fake news has entered the realm of reviews and readers increasingly look to editorial brands they trust to best advise them on their purchases. Commerce content is exploding because it capitalises on publishers’ key asset – their editorial reputations – and offers a viable revenue alternative to advertising that is scaling at speed. We’re delighted that these iconic brands have recognised the value commerce content can bring to their businesses and have chosen Skimlinks to power their commerce strategies.”  
Signings in North America and Canada include VerticalScope, Advance Local and Discovery Inc. International signings include HELLO! Magazine and JPI Media in the U.K., with SCMP Magazines Publishing Limited and Yahoo Australia, Taiwan and Hong Kong in APAC.  
The announcement follows a year of significant growth for Skimlinks, with the introduction of a first-to-market AMP solution and an editorial offering, which helps create commerce content for publishers that don’t have the resources to launch a strategy on their own. Further solutions are planned for introduction early in the new year to optimize conversion rates and earnings per click for publishers.
“A few years ago we spoke about commerce as a revenue stream that could contribute a six-figure sum to a publisher’s bottom line. Now the best in the market are generating hundreds of millions of dollars from their commerce content. We’re delighted to play our part in helping publishers offer an improved editorial experience through quality commerce content that helps readers make better purchase decisions,” adds Blanc. 
Media Contacts: Jean-Christophe GombeaudVP – Marketing Skimlinks+44 (0)7400 849
Source: Skimlinks

Skimlinks Reveals Content Publishers Grew 3.5x Faster Than Coupon Sites Through Black Friday

Press Release – updated: Dec 2, 2019 19:36 GMT

NEW YORK and LONDON, December 2, 2019 ( – Content publishers grew traffic 3.5x faster than coupon sites during Black Friday 2019, new data from Skimlinks reveals. The results illustrate how consumers now turn to commerce content to inform their purchase decisions and how performance advertisers increasingly rely on content publishers to drive incremental sales.​
Top articles this year favored a focus on multi-merchant articles, where they mention more than one merchant in a post, as opposed to focusing on a single brand. In the U.S., 70% of the top 20 performing articles featured multiple merchants. Over half of the top 20 articles included “deal” in their headline. 
Traffic analysis from Skimlinks’ global network of 60,000 publishers reveals shoppers prefer to purchase over lunch. U.S. purchases peaked between 12-1 p.m. EST, while the network saw an overall 20% increase in traffic.
Consumers also engaged with commerce content in different places. Mobile was responsible for the majority of traffic in the U.S. and the U.K. In the U.S., over 60% of traffic came from mobile, while in the U.K. mobile accounted for 74% of all traffic, peaking with a 90% share of traffic between 5 a.m-8 a.m. 
New entrants to the top 20 highest traffic merchants include athletics apparel retailer Lululemon and telecommunications company Verizon Wireless. Fitness giant Nike was also a new entrant, driven by strong performance in the U.K. and U.S., which may have been helped by the decision to take Nike products off Amazon’s platform earlier in 2019. 
Addressing this year’s findings, Skimlinks CEO Sebastien Blanc says, “The impressive growth in revenue from content publishers, both in absolute terms and relative to coupon sites, shows the quality of commerce content our publishers produce all year round. It also illustrates how consumers increasingly turn to publishers they trust to decide what to buy and who to buy from.” 
Media Contacts: 
Jean-Christophe Gombeaud 
VP – Marketing Skimlinks 
+44 (0)7400 849 746
Source: Skiminks

Skimlinks Chosen by G/O Media to Consolidate Commerce, Accelerate Growth and Enhance Operational Efficiency

Press Release – updated: Nov 14, 2019 14:26 GMT

NEW YORK and LONDON, November 14, 2019 ( – Skimlinks, the leading global commerce content platform, is delighted to announce that G/O Media, the premium digital content publisher, is consolidating its market-leading commerce activity on Skimlinks’ platform. The move is designed to sharply decrease G/O Media’s commerce strategy’s operational costs and make it easier for G/O Media to focus on producing great content and building strong commercial relationships with key advertisers.
“G/O Media has been at the forefront of commerce content innovation and saw huge success scaling it to 25% of all revenue,” says Jim Spanfeller, CEO G/O Media. “But the tech stack needed to maintain our success came with high operational costs. We are focused on growth and serving our massive audience scale, so when we reviewed our bottom line and it became clear that using many partners and rebuilding part of the tech stack ourselves was inefficient, we saw consolidating our commerce activity on Skimlinks as a better proposition.” 
As a commerce content pioneer, G/O Media was one of the first publishers to launch a dedicated commerce brand, Kinja Deals, which debuted in 2012. This was followed by a second commerce brand, the Inventory in 2018. 
Spanfeller adds, “Since I arrived, we have become profitable again and the operational efficiency Skimlinks gives us by managing the day-to-day business has played a part in helping us get there. The partnership puts all of our normalised data in one place and removes the need to pay a third party to normalise data or download data from advertisers. It also frees internal engineering resources, which offers us the flexibility to negotiate the commission rates we want with chosen strategic partners. It also enables the commerce team to focus their efforts on creating quality commerce content.”
Skimlinks’ override feature enabled a seamless transition of hundreds of affiliates. Once Skimlinks’ script is installed, it automatically reroutes affiliate links, which ensures no loss in revenue or need to manually update hard-coded links.
“We’re delighted to welcome back G/O Media to the Skimlinks team. This is an iconic brand that helped build the commerce industry, and we are proud to play a part in their story. Now our platform of solutions can help support long-term growth of commerce revenue as G/O Media charts its future. Partnering with Skimlinks is a cost-effective solution for publishers that makes commerce teams’ lives easier by providing one-stop-shop access to 50 networks globally,” says Skimlinks CEO Sebastien Blanc. 

Source: Skimlinks

Skimlinks and Impact Strengthen Partnerships by Enhancing Advertisers' Ability to Measure Performance and Better Reward Publishers

Press Release – updated: Oct 10, 2019 19:15 BST

NEW YORK and LONDON, October 10, 2019 ( – ​​​​​Skimlinks, the leading commerce content platform, today announced they have further integrated with Impact, the global leader in partnership automation. Additional publisher-level granularity in reporting and commissioning will provide increased transparency for Impact’s advertisers and the flexibility to create more bespoke rates for Skimlinks publishers.
Transparency is a key element to creating strong partnerships and Impact advertisers now have a more granular view of performance data from Skimlinks. Available at the publisher domain level, this data will provide advertisers with actionable insights into who is driving success for them. Covering clicks, conversions and order value, this will help to drive the growth of Impact’s advertiser’s performance marketing campaigns.
The new integration also makes it easier for Impact advertisers to build their relationships with Skimlinks publishers with a streamlined process for setting up exclusive rates. This will allow Impact advertisers to reward publishers who drive the greatest performance and continue to provide incentives for them to further increase their revenue.
Skimlinks CEO Sebastien Blanc says, “We know commerce content can be a great way for brands to reach valuable lifetime customers, and through our partnership with Impact, we’re confident brands have the data to make the right decisions about their affiliate investment. We are thrilled that our enhanced partnership with Impact continues to evolve affiliate marketing and the important part it has in the overall marketing ecosystem.”
“As our industry continues to move toward transparency and openness, we’re excited to partner with Skimlinks to bring our advertisers better visibility into the specific partners that are driving the most growth for them,” said Mike Head, General Manager of Impact’s Partnership Cloud.
Impact advertisers can speak with their customer success manager for further details.
About Skimlinks
Skimlinks is the leading commerce content monetization platform. Its technology automatically monetizes product links in commerce-related content to earn publishers a share of sales they drive. Its platform is a one stop solution providing the technology and the data to start and scale content commerce strategies across desktop and mobile.
About Impact
Impact is the global leader in Partnership Automation and catalyst for the new Partnership EconomyTM. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Cabela’s, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more, visit
Media Contacts:
Jean-Christophe GombeaudVP – Marketing ​Skimlinks+44 (0)7400 849
Cristy GarciaMarketing and
Source: Skimlinks