WillowTree Opens Brooklyn Office To Support Growth Marketing Practice

“Most organizations have a 12-18 month learning curve before their teams are fluent in new growth technology; working with WillowTree allows clients to skip that phase, reaping the full capabilities of new technology from day one,” says WillowTree Director of Growth, Billie Loewen.

CHARLOTTESVILLE, Va. (PRWEB) November 08, 2019
WillowTree, LLC, one of the world’s largest independent digital product agencies, has expanded its footprint by adding a physical presence in Brooklyn, NY. The Brooklyn location—WillowTree’s third in addition to offices in Charlottesville, VA and Durham, NC—will serve as a hub for WillowTree’s newly-formalized Growth Marketing practice.
In a market where 95% of an average digital product’s users go inactive after 30 days, WillowTree Growth Marketing focuses on personalized solutions to increase user adoption and retention rates.
“In the 11 years since WillowTree’s founding, we’ve grown to become the preferred digital transformation partner for Fortune 500 companies all over the world, from business strategy and design through to execution and development,” says WillowTree CEO Tobias Dengel. “The logical next step is to be able to help our clients drive revenue from their digital products through intelligent user acquisition and retention strategies.”
WillowTree’s Growth Marketing practice offers consultation and execution services on both short and ongoing projects, including end-to-end creation and implementation of email, push notifications, loyalty strategy/execution and audience management. Typical engagements begin with helping client partners decide on a “growth stack,” or a set of tools that work together to capture customer data, analyze user behavior and deliver personalized, automated brand engagements.
Once this stack strategy is decided, the team moves immediately into the implementation and execution of personalized campaigns designed to realize business goals around user acquisition and retention.
“Part of our value proposition is reducing time-to-value when implementing a growth stack,” says WillowTree Director of Growth, Billie Loewen. “Most organizations have a 12-18 month learning curve before their systems and team members are running at full speed with new technology; working with WillowTree allows clients to skip that phase, reaping the full capabilities of new technology from day one.”
The agency has formalized official partnerships with the leading solution providers across all segments of the growth space, including customer data platforms (Segment, mParticle), attribution and deep linking (Branch, AppsFlyer), product analytics (Amplitude, Mixpanel), engagement platforms (Braze, Airship, and Leanplum), and location services (Radar).
The location choice — Brooklyn — puts WillowTree closer to their technology partners and their client teams based in the New York area, ensuring faster marketing cycles and increased collaboration.
About WillowTree
WillowTree, Inc. is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. Founded in 2008, WillowTree is an industry leader in field solutions, media delivery, loyalty programs, payments, and connected devices. We work with brands such as Synchrony Financial, 21st Century Fox, PepsiCo, American Express, Regal Cinemas, and National Geographic, who trust WillowTree to guide and execute their mobile and digital initiatives. For more information, visit

Share article on social media or email:

Huntington Fine Jewelers Opens New Showroom in Midwest City, Oklahoma

This marks the retailer’s third location in a little over 30 years and they’re celebrating this milestone in a huge way! Fine jewelry lovers won’t want to miss out on the festivities and savings.
Press Release – updated: Nov 7, 2019 20:26 CST

MIDWEST CITY, Okla., November 7, 2019 ( – ​​More than 30 years after they opened their first showroom in Oklahoma City, Huntington Fine Jewelers is expanding once again. Starting this month, fine jewelry lovers can shop distinguished jewelry designers and watchmakers at the retailer’s new location in Midwest City.
To commemorate the milestone, the local jeweler will hold its grand opening celebration at all three locations from Nov. 14-16. The festivities will kick off on Thursday, Nov. 14; each day during the three-day event, the first 30 people to visit the Midwest City store will receive up to 50% off storewide (some exclusions apply). 
For these three days, all visitors will receive a free Milano bracelet worth $199. Additionally, a delectable assortment of desserts and specialty drinks will also be available for shoppers throughout the day.
On Friday, Nov. 15, and Saturday, Nov. 16, the celebrations continue with special savings on all diamond jewelry.
Bring a friend and enjoy the very best Huntington Fine Jewelers has to offer at exclusive prices.
Additional Events Taking Place This Month

Let’s Make a Deal! Event Nov. 7-9: Huntington Fine Jewelers wants to make a deal on thousands of fine jewelry and timepieces. Visit their Oklahoma City and Shawnee showrooms and save up to 50% off storewide. Additionally, shoppers can take advantage of special savings on colored stone and diamond jewelry from popular brands like Le Vian, Hearts on Fire, Raymond Weil, Tissot, and more.

Holiday Watch Blowout Nov. 24-Dec. 31: Find the perfect holiday gift for friends and family members during this event. All watches will be on sale up to 30% off, with no brand exclusions. Get holiday shopping done early and save big.

To learn more about the events taking place at Huntington Fine Jewelers this month, email info@huntingtonfinejewelers. The retailer can also be reached by calling (405) 692-4300 for the Oklahoma City showroom, (405) 273-4300 for the Shawnee boutique or (405) 823-4300 for the new Midwest City location.
About Huntington Fine Jewelers 
For over 30 years, Huntington Fine Jewelers has served the greater Oklahoma City area with the finest in engagement rings, wedding bands, fine jewelry, certified loose diamonds, and Swiss-made timepieces. Since their grand opening in Oklahoma City, the retailer has grown in both square footage and staff, all while maintaining the personal level of customer service they have been known for. Today, customers can enjoy jewelry and watch collections from some of the top brands in the industry as well as the company’s premier jewelry design and repair services. 
For more information, visit their website at, send an email to or visit their showrooms in person.
Source: Huntington Fine Jewelers

New SGS Food Testing Laboratory Opens in New Jersey, USA

SGS has officially opened a new, state-of-the-art, ISO/IEC 17025 accredited food testing laboratory in Fairfield, New Jersey.
Press Release – updated: Nov 7, 2019 13:01 EST

RUTHERFORD, N.J., November 7, 2019 ( – SGS has officially opened its new ISO 17025-accredited laboratory in Fairfield, New Jersey USA – providing a broad spectrum of microbiological testing services across every food category. 
Located just 30 miles west of New York City, investment into the 2,000 sq. ft. food testing laboratory will enable SGS to meet the growing demand for food testing services from the region’s food producers, manufacturers and suppliers. 
ISO/IEC 17025 accredited by the American Association for Laboratory Accreditation (A2LA), the laboratory meets the highest standards for quality systems, accuracy, reliability and customer service. Customers will benefit from a dedicated 24/7 resource of highly qualified experts, the latest microbiological and analytical equipment, friendly customer service and rapid turnaround times that reduce time to market.
Michael Prinster, Vice President Agriculture & Food, SGS: “SGS is recognized as the global benchmark for quality and integrity and we are thrilled to be expanding our global network of accredited food labs with this outstanding new facility on the U.S. East Coast.
“Choosing a reliable, consistent testing partner is vital to an organization’s success. We look forward to supporting industry partners from across the entire supply chain, delivering services that will protect brands, build customer trust and ensure rapid turnaround times for those looking to access new markets.” 
Fairfield’s food microbiological testing services, for detection of food quality indicators and pathogens, include:
• Food pathogen testing – DNA and protein-based detection methods• Rapid food microbiological indicator testing• Food hygiene testing
The new facility expands SGS’s high-quality network of food laboratories across the U.S., complementing microbiological testing facilities in Carson, California, North Sioux City, South Dakota and Oklahoma City, Oklahoma.
Customers of the Fairfield facility also gain access to the full range of services offered through SGS’s wider network, including a wide range of special microbial projects such as challenge studies, shelf-life testing and validation studies, customized to client-specific needs offered in North Sioux City, SD. 
In addition, proximate and analytical food testing capabilities, physical testing on food products, and molecular methods, such as Next Generation DNA Sequencing (NGS) technologies, are available at SGS’s Food Chemical Testing Center of Excellence in Brookings, South Dakota.  
For further information contact:
Jennifer BuckleySGS Global Marketing Managere: jennifer.buckley@sgs.comt: +1 973 461 1498
About SGS  SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 94,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world. 
Source: SGS

Perks WW Channel Opens Registration for New Webinar: MDF Transformation, ROI, Program Design, Execution, and Regulatory Considerations

Attendees will gain insight on the fundamentals needed to align, design, and run a successful market development fund program in today’s global marketplace.
Press Release – updated: Nov 7, 2019 08:00 CST

LITTLE ROCK, Ark., November 7, 2019 ( – ​​​Perks WW Channel, a premier provider of channel incentive automation programs that drive business performance, will host an informative webinar, A Crash Course on MDF: ROI, Program Design, Execution, and Regulations, on Nov. 21, at 1:00 p.m. EST.
Join channel expert, Craig DeWolf, VP of Marketing Enablement for Perks WW, as he defines key performance indicators and identifies the essential elements of program design, to successful execution, and legal considerations.
“As we approach 2020, it’s important to take a hard look at how your market development funds performed in 2019, the strategy in which they are utilized within programs, and how to successfully continue partner engagement for optimal ROI,” says DeWolf. “This crash course is designed to benefit all levels, from program administrator to channel chief, and it will cover all the basics you need to know when making plans for total MDF optimization.”
Key takeaways from the webinar include:
• Putting ROI and MDF together, defining your goals for the MDF program• Quick steps that will elevate your program from good to great• Driving partner engagement and keeping your program on-track• Important regulations that will keep your finance and legal departments happy
To attend this webinar, register here.
About Perks WW ChannelPerks WW Channel provides incentive services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 14 million users, Perks WW Channel brings vendors closer to their channel partners through personalized, easy-to-use, and rewarding incentive programs that drive business goals. We help you take care of your channel so the channel will take care of you.
Powered by the latest cloud, social, mobile, and data science technologies, Perks WW has set a rapid pace of innovation through the Perks WW E3®, which provides clients more flexibility and capabilities to accelerate growth. E3 is a powerful next-generation, flexible, multi-tenant platform that provides a consistent, modern user experience across any device. E3 comprises multiple modules seamlessly bound to address customers’ needs, in a way that individual components cannot deliver on their own. 
E3 is a game-changer for Perks WW and our customers, and it’s driving an unparalleled level of innovation across our entire industry. No other company is delivering this kind of platform, ecosystem, and user experience to enable companies to transform themselves and engage with their target audience in entirely new ways. E3 delivers a participant experience that is actionable, interactive, and gamified—through dashboards, progress bars, social media, and analytics—always letting participants know, where they stand on their journey.
Source: Perks WW Channel

Cartoon Animator 4.1 Opens Roundtrip Creativity with PSD Tools and WACOM Tablets

“Now, the mutual connection between Cartoon Animator and mainstream PSD tools enables users to simultaneously work on their concept art and drive it to a final look while animating from even initial sketches. “ – John C. Martin, VP of Product Marketing, Reallusion.

SAN JOSE, Calif. (PRWEB) November 07, 2019
Cartoon Animator (CTA), recognized among the easiest 2D animation software, is releasing the new updated version 4.1 which opens to all mainstream PSD tools, such as Adobe Photoshop, Krita, Affinity, Clip Studio and Photopea. Users of these PSD tools and WACOM tablets can now swiftly turn their creative concepts into animation using their original processes via Cartoon Animator.
“Reallusion enables artists with a clean, roundtrip workflow between digital content creation tools and Cartoon Animator,” said John C. Martin, VP of Product Marketing, Reallusion. “Now, the mutual connection between Cartoon Animator and mainstream PSD tools enables users to simultaneously work on their concept art and drive it to a final look while animating from even initial sketches. That means that through every stage of art from doodles to production there is an opportunity to send your drawings to Cartoon Animator already auto-rigged for animation and then return to edit the PSD and roundtrip to CTA without losing a single keyframe animation.”
CTA 4.1 Major Features
Turn PSD to Scenes
Manageable scene elements can be created from PSD layers and sent to CTA for the arrangement of Z-depth. Use 3D depth to sort 2D scene elements and decide the relative order of characters and props.

Turn PSD to Props
Import a PSD file as a prop and apply Elastic Motion effects to generate organic animations or follow PSD layer naming rules to group items and set object hierarchy for Compound Prop Animations.

Turn PSD to Characters
Rig any imaginable 2D character design with the Free Bone Tool or utilize PSD Character Templates for biped human and quadruped animals. Simply replace the image layers with your own design to automatically setup the character rig.

Free PSD Editor – Photopea
Reallusion’s alliance with Photopea provides this browser-based PSD editing service to all users for free. For those who don’t have a PSD editor at hand, this is a good option. CTA provides purchased users an AD free Photopea.

From Sketch to Final Production
WACOM tablets users realize a pipeline for concept art to animation production. Start with storyboard sketches and bring them to CTA for animation. Keep updating the artwork while keeping the animation intact.
Cartoon Animator 4 4.1Edition: PipelinePlatform: Mac / WindowsTrial Duration: 30 Days

Share article on social media or email:

Silver Dollar City Opens with the First-of-its-Kind, 80-foot Tall Christmas Tree

“Joy on Town Square, with our new Christmas tree as the centerpiece, will include illumination of buildings, trees and landscape, immersing our guests in an even greater Christmas adventure.”

BRANSON, Mo. (PRWEB) November 07, 2019
Silver Dollar City’s An Old Time Christmas, 4-time winner of “Best Theme Park Holiday Event*,” debuts an all-new, 80-foot-tall, state-of-the-art Christmas tree as part of the two-month long holiday celebration in Branson, Missouri. The sheer height and immense density of lights on the tree make it the first of its kind on Earth. The custom-designed, towering tree will soar 8 stories into the night sky as the centerpiece of the all-new “Joy on Town Square.” This significant $1.5-million project adds to the illumination of Silver Dollar City’s An Old Time Christmas.
The tree will feature hundreds of thousands of dancing high-resolution lights with an infinite ability to combine color, music, light and animated imagery. In total, the tree’s output, along with Town Square, will equal more than one-million LED lights—the brightest and most advanced lights to ever be used at An Old Time Christmas.
“We engaged a team of the world’s most-celebrated lighting geniuses to create this just for Silver Dollar City guests,” said Brad Thomas, President of Silver Dollar City Attractions. “Joy on Town Square, with our new Christmas tree as the centerpiece, will include illumination of the Square’s buildings, trees and landscape, immersing our guests in an even greater Christmas adventure,” said Thomas.
The designers, considered to be experts in lighting and leaders in ‘architainment’ technology for the global amusement and Christmas industry, say the sheer density of color, sound, light and movement will create an immersive experience. “Joy on Town Square will take guests on a physical and emotional journey of mind and soul,” said Jared Everline of S4 Lights, Atlanta, Georgia. “This tree is like no other tree on Earth,” claimed Everline.
“Town Square is the entry portal where guests step into a holiday wonderland. With this stunning icon, the traditions and legacy of Silver Dollar City will meet state-of-the-art technology,” Thomas said. “Joy on Town Square will be another ‘must-see’ attraction, making an even bigger & brighter nationally-acclaimed event,” Thomas added.    
This holiday season, the 1880s theme park is adorned with nearly 7 million lights (680 miles of lights), 1,000 decorated Christmas trees, 600 wreaths, over 3 miles of garland and 15,000 yards of ribbon all setting the stage for holiday entertainment, foods, shopping and attractions in this Ozark-ian Christmas celebration.
Located next to “Joy on Town Square,” Christmas In Midtown bursts with colorful radiance as 1.5 million LED lights bring brilliance to the heart of the “City” with colorful, twinkling light tunnels and light displays soaring 9-stories high including flying angels, reindeer, stars, snowflakes, and more in this 70,000 square-foot district.
Strolling through the City streets is Rudolph’s Holly Jolly™ Christmas Light Parade, led by the most famous reindeer of all, with nine musical, lighted floats designed exclusively for Silver Dollar City with animated features including huge drumming bears and cymbal-playing penguins, all illuminated with 200,000 ultra-bright LED lights.
Adding to the merriment are Broadway-style production shows from Silver Dollar City’s award-winning producers created exclusively for An Old Time Christmas, including original adaptations of A Dickens’ Christmas Carol and It’s A Wonderful Life. Other family-focused entertainment includes Santa Claus Lane, The Sing-Along Steam Train ride through the Ozarks, Rudolph’s Christmas Town with crafts and activities, a talking Christmas tree at Tinker Junior’s Toy Shop, Living Nativity, and even a holiday-themed Saloon show.
Over 40 rides and attractions ring in the thrills including the world’s fastest, steepest and tallest spinning coaster, Time Traveler, and the 2013 Guinness Book Record-holder for steepest drop on a wooden coaster, Outlaw Run. Family holiday adventures continue in the Grand Exposition, Fireman’s Landing and the park’s National Natural Landmark attraction that started it all, Marvel Cave, located hundreds of feet below the park.    
Holiday foods can be found scattered throughout the park, along with three different festive buffets, including prime rib, root beer-glazed ham, and a traditional turkey & dressing.. Merry treats also include make-your-own s’mores, apple dumplings, hot chocolate, wassail, fresh-baked fruitcakes and award-winning ginger cookies.
Silver Dollar City’s An Old Time Christmas runs Nov. 2 to Dec. 30, 2019.For more information:, or 800-831-4FUN(386).