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Market Logic and Visa Win 2019 BIG Innovation Award

Press Release – updated: Jan 22, 2020 22:52 CET

BERLIN, January 22, 2020 (Newswire.com) – Market Logic today announced that Visa & Market Logic have been named a winner in the 2019 BIG Innovation Awards presented by the Business Intelligence Group.
The award acknowledges Visa’s Market Logic powered insights platform, The Global Insights Exchange, which helps thousands of marketers to search, share and use insights across countries and business lines to drive successful business decisions. The platform holds a growing knowledge base worth over $50 million, comprising hundreds of market research projects, marketing ROI and business analytics, and fully integrated content from syndicated sources.
Market Logic CEO Kay Iversen said Visa’s Global Insights Exchange “leverages Market Logic’s knowledge graph and AI capabilities to deliver insights on demand, upcycle existing research to prevent duplication, and efficiently generate new insights via collaboration with research agencies.”
Technology is only one of three contributing factors driving the award-winning innovation. Kay Iversen said Market Logic is “not only proud to provide Visa with game-changing technology, but we’re also delighted to partner with them in an innovation that embraces behavioral change and governance.”
Visa’s marketing governance unit systematically measured ROI on The Global Insights Exchange, as well as targeted change behaviors, throughout their transformation journey. Through this process, key scenarios were identified and measured where hundreds of thousands of dollars are saved.
“This year’s winners show just how deep a role innovation plays in nearly every aspect of business,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to honor Market Logic and Visa for their outstanding Global Insights Exchange, which brings together the key elements for successful innovation inside a world-leading corporation – groundbreaking technology, a robust change management program, and governance to ensure that clearly stated business objectives are achieved.”
Organizations all over the world submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.
About Market Logic Software ​
Market Logic helps the world’s best brands to run insights-driven businesses. We do this with market insights platforms to generate, share and promote knowledge and intelligence, and inject relevant insights in business processes. Our software is used to drive customer centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600 research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore. For more information see http://bit.ly/37j4KrV.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
Contacts
Elizabeth P. Morgan, epm@marketlogicsoftware.com, +49 178 749 2991
Maria Jimenez, jmaria@bintelligence.com, +1 (909) 529-2737
Source: Market Logic Software

Logic Integration CEO & Founder Shawn Hansson Given Leadership Award at International CES in Las Vegas

Consumer Technology Association Smart Home Division honors leader of Colorado-based audiovisual design and integration company Logic Integration during world’s largest consumer electronics show.(PRWeb January 10, 2020)Read the full story at https://www.prweb.com/releases/logic_integration_ceo_founder_shawn_hansson_given_leadership_award_at_international_ces_in_las_vegas/prweb16817911.htm

Discovery Health Partners’ Case Open Logic Machine Learning Initiative Receives FutureEdge 50 Award from IDG

Discovery’s data science team has been blazing new trails in the payment integrity industry through advanced analytics and machine learning capabilities.

ITASCA, Ill. (PRWEB) December 16, 2019
Discovery Health Partners has been named an honoree of a 2020 FutureEdge 50 Award from IDG’s CIO. This prestigious honor is given to organizations that are pushing the edge with new technologies to advance their business for the future. Discovery will accept its award at the AGENDA20 Conference held March 23 – 25 at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida.
Discovery’s Case Open Logic initiative was piloted earlier this year to test machine learning as part of its claims ranking process within its Subrogation practice. Already a leader in analytics-powered technology solutions for some of the top health payers in the country, Discovery saw an opportunity to leverage its decade of case outcomes data to fuel a subrogation model that eliminates hours of manual work, results in more accurate case identification, and reduces member friction. Discovery is implementing improvements and enhancements and intends to roll out similar machine learning capabilities to other lines of business such as Data Mining, Clinical Audit and Coordination of Benefits (COB).
“Discovery’s data science team has been blazing new trails in the payment integrity industry through advanced analytics and machine learning capabilities,” stated Discovery CIO Dan Iantorno. “Combining technology innovation with our team’s decades of experience in the health payer space is at the heart of how we deliver game-changing results for our customers.”
“The organizations in the FutureEdge 50 are doing exciting things that would have been unimaginable just a few years ago. For example, there’s a project using blockchain and quantum computing to establish trust; an indoor navigation system; and many uses of AI/ML for insights and efficiency,” said Anne McCrory, group vice president, customer experience and operations, events, and the FutureEdge and AGENDA20 conference chair. “We are honored to showcase these innovations and many others as we enter into a new era of sophistication with cloud, devices, and environments powering the technology-driven business.”
For more information about how Discovery Health Partners’ award-winning team and technologies are helping health payers solve payment integrity challenges to improve financial and member outcomes, visit https://www.discoveryhealthpartners.com/.
About Discovery Health PartnersDiscovery Health Partners’ mission is to deliver unique, actionable analytic insights and technology-powered solutions to help healthcare payers improve payment integrity, increase revenue optimization, and maximize efficiencies with government programs. Serving more than 70 health plans across the U.S., including six of the 10 largest U.S. health plans, Discovery has been recognized consistently for its growth—earning a spot on the Inc. 5000 list six years in a row and the Crain’s Fast 50 three times. For more information on Discovery Health Partners, go to http://www.DiscoveryHealthPartners.com.
About the FutureEdge 50 AwardsThe FutureEdge 50 awards recognize organizations pushing the edge with new technologies to advance their business for the future. The successor to the Digital Edge 50 awards, the FutureEdge 50 will recognize not only established initiatives driving business success but also early-stage projects pursued for their watershed potential. These initiatives may be in R&D, proof of concept or pilot phases. With this, the FutureEdge 50 awards aim to bring the most cutting-edge trials and applications of emerging technologies – and the innovative cultures enabling them — to our audience at the AGENDA conference.
About CIOCIO focuses on attracting the highest concentration of enterprise CIOs and business technology executives with unparalleled expertise on business strategy, innovation, and leadership. As organizations grow with digital transformation, CIO provides its readers with invaluable peer insights on the evolving CIO role as well as how leading IT organizations are employing technologies, including automation, AI & machine learning, data analytics and cloud, to create business value.
The award-winning CIO portfolio — CIO.com, CIO events, CIO Strategic Marketing Services, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research — provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. CIO is published by IDG Communications, Inc. Company information is available at http://www.idg.com.

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Madison Logic Disrupts the ABM Market Landscape With Launch of New ML Platform

Global ABM Solution Helps Marketers Optimize Campaign Strategies and Accelerate the Customer Journey
Press Release – updated: Dec 3, 2019 09:00 EST

NEW YORK, December 3, 2019 (Newswire.com) – Madison Logic, the leading global account-based marketing (ABM) platform, today launches the new ML Platform. Powered by the ML Data Cloud, it is the only current platform on the market with Journey Acceleration™ to streamline funnel management and empower marketers to approach ABM more effectively. Providing marketers with the right first- and third-party synthesized data, ML Platform identifies and prioritizes accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools.
“Historically, when B2B marketers attempt to execute an effective ABM strategy, they struggle to piece together traditional demand generation tactics with multiple disparate solutions,” says Tom O’Regan, CEO of Madison Logic. “This causes a gap that often slows down the sales process. Madison Logic’s new ML Platform helps bridge this gap and mobilize marketing and sales teams to operate in sync from start-to-finish to accelerate customer journeys through an increasingly complex funnel.”
ML Platform provides three essential benefits to B2B marketers:
Automated Account Identification and Prioritization
Identifies the best target accounts by integrating CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
Segments accounts based on firmographic and demographic data, enabling scalable marketing strategies and programs.
Prioritizes accounts based on intent, technographic, and engagement data to allocate marketing spend.
Account-Level Engagement and Measurement
Engages the targeted ABM buying committees across relevant channels with proprietary ABM Lead Generation and ABM Advertising.
Accurately measures account-based engagement throughout the entire revenue cycle with granular, account-level insights and metrics.
Arms sales organizations with key account data to help inform when sales should engage account-based prospects with the most effective messaging.
Advanced Optimization and Acceleration
Personalizes and scales marketing messaging across channels at every stage of the funnel based on intent signals, account insights, and buyer characteristics.
Optimizes content and messaging based on account engagement data to speed accounts through the funnel.
Accelerates account velocity by leveraging website activity and email nurture via synchronization with an organization’s CRM and marketing automation platform to convert the best accounts faster.
“The unique ability to better measure our account level engagement and effectively communicate with sales has increased pipeline velocity,” says Rich Resnick, President and Co-Founder, Silverline. “The ROI of the ML Platform consistently outperforms and is a core component of our growth.” 
For a closer look at how the ML Platform helps marketers optimize campaign strategies and accelerate the customer journey, get in touch with us today: https://www.madisonlogic.com/MLDemo.
About Madison Logic
Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.  
PR Contact:
Mackenzie Gavel
Account Supervisor
Kite Hill PR
mackenzie@kitehillpr.com ​
Source: Madison Logic

Madison Logic Disrupts the ABM Market Landscape With Launch of New ML Platform

Global ABM Solution Helps Marketers Optimize Campaign Strategies and Accelerate the Customer Journey
Press Release – updated: Dec 3, 2019 09:00 EST

NEW YORK, December 3, 2019 (Newswire.com) – Madison Logic, the leading global account-based marketing (ABM) platform, today launches the new ML Platform. Powered by the ML Data Cloud, it is the only current platform on the market with Journey Acceleration™ to streamline funnel management and empower marketers to approach ABM more effectively. Providing marketers with the right first- and third-party synthesized data, ML Platform identifies and prioritizes accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools.
“Historically, when B2B marketers attempt to execute an effective ABM strategy, they struggle to piece together traditional demand generation tactics with multiple disparate solutions,” says Tom O’Regan, CEO of Madison Logic. “This causes a gap that often slows down the sales process. Madison Logic’s new ML Platform helps bridge this gap and mobilize marketing and sales teams to operate in sync from start-to-finish to accelerate customer journeys through an increasingly complex funnel.”
ML Platform provides three essential benefits to B2B marketers:
Automated Account Identification and Prioritization
Identifies the best target accounts by integrating CRM and marketing automation platforms with the ML Data Cloud’s synthesized data.
Segments accounts based on firmographic and demographic data, enabling scalable marketing strategies and programs.
Prioritizes accounts based on intent, technographic, and engagement data to allocate marketing spend.
Account-Level Engagement and Measurement
Engages the targeted ABM buying committees across relevant channels with proprietary ABM Lead Generation and ABM Advertising.
Accurately measures account-based engagement throughout the entire revenue cycle with granular, account-level insights and metrics.
Arms sales organizations with key account data to help inform when sales should engage account-based prospects with the most effective messaging.
Advanced Optimization and Acceleration
Personalizes and scales marketing messaging across channels at every stage of the funnel based on intent signals, account insights, and buyer characteristics.
Optimizes content and messaging based on account engagement data to speed accounts through the funnel.
Accelerates account velocity by leveraging website activity and email nurture via synchronization with an organization’s CRM and marketing automation platform to convert the best accounts faster.
“The unique ability to better measure our account level engagement and effectively communicate with sales has increased pipeline velocity,” says Rich Resnick, President and Co-Founder, Silverline. “The ROI of the ML Platform consistently outperforms and is a core component of our growth.” 
For a closer look at how the ML Platform helps marketers optimize campaign strategies and accelerate the customer journey, get in touch with us today: https://www.madisonlogic.com/MLDemo.
About Madison Logic
Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.  
PR Contact:
Mackenzie Gavel
Account Supervisor
Kite Hill PR
mackenzie@kitehillpr.com ​
Source: Madison Logic