Atavus Partners With Catapult to Improve Defensive Performance and Maximize Player Safety

Press Release – updated: Jan 23, 2020 08:00 EST

CHICAGO, January 23, 2020 ( – Atavus, the leading football tackling analytics company, announced today a product partnership with ​Catapult, the leading provider of coaching technology for sports organizations. The patented Atavus Tackling System empowers coaches and teams to use performance analytics as a way to improve tackling while also reducing the risk of injury for athletes. The partnership will combine Catapult’s expertise in video solutions through XOS Thunder and ThunderCloud with Atavus’ advanced tackling system to improve player and team performance.
“Our deep relationship with football coaches provides a unique platform for analytics companies like Atavus,” said Matt Bairos, Chief Commercial Officer of Catapult. “The integration and display of Atavus Tacklytics into XOS Thunder will bring new insights to our football clients.”
Using data analysis and video review, Atavus evaluates over 80 data points on every tackle to deliver actionable insights through customized reports and detailed tackle plans. Football programs at all levels utilize the Tacklytics product, including Texas Tech, Baylor and the University of Oklahoma. Atavus also has a long-term partnership with the Texas High School Coaches Association (THSCA) to provide tackling certification and analysis to youth and high school football teams.
“Atavus provides the most comprehensive tackling system on the market through our Atavus Tackling System and Tacklytics product,“ added Brian Kopp, Executive Chairman of Atavus and Partner & Group CEO of Phoenix Sports Partners. “Working with Catapult and XOS Thunder will allow coaches to deepen their understanding of specific defensive and tackling performance, while also focusing on player safety.”
The Catapult and Atavus integration was introduced at the American Football Coaches Association (AFCA) Convention in Nashville, TN on Jan. 12-14.
About Catapult
Catapult exists to build and improve the performance of athletes and teams. With precision engineering at the intersection of sports science and analytics, Catapult products are designed to optimize performance, mitigate the risk of injury, and quantify return to play. Since 2006, Catapult has provided sports technology to the world’s leading sports organizations. Catapult Group International Limited (CAT) is listed on the Australian Stock Exchange. 
About Atavus
Atavus has grown to become the world’s leading authority on tackle performance, analysis, and coaching technique. Combining innovative curriculum and actionable data with analysis from successful and experienced coaches, Atavus delivers measurement and insight to improve the performance of players, coaches, and teams. With customers in professional, college, and high school football, the Atavus Tackle System has proven effective at all levels of football. For more information, visit
About Phoenix Sports Partners
Based in Chicago, Phoenix Sports Partners is more than an investment fund or venture capital firm – we are a growth conduit that partners with sports technology and data companies targeting the youth, collegiate and professional sports markets. Phoenix Sports Partners provides expertise, capital and connections to passionate entrepreneurs to accelerate the growth of each company. For more information, visit
For all press inquires: Brian Kopp –
Source: Atavus

Intertrust Partners with Worldreader to Improve Reading Literacy and Access in Uganda

“Intertrust makes it possible for us to protect this and other content, while remaining true to our vision of creating a world where everyone can be a reader.”

SAN FRANCISCO and KAMPALA, Uganda (PRWEB) January 23, 2020
Intertrust has partnered with digital reading specialist Worldreader in support of the organization’s work to improve literacy in underserved communities throughout the world.
Worldreader, a global NGO, has created BookSmart, an affordable digital reading solution that runs on full-color Android tablets. BookSmart helps students read, develop valuable 21st Century skills, and become life-long learners. The solution includes a subscription to 150 culturally relevant, curricularly aligned supplemental books plus an embedded Children’s Oxford English Dictionary. Through a joint program with Cheshire Services Uganda, Worldreader is working with 20 schools around the Kampala area. The program has provided 1,000 BookSmart subscriptions for these under-resourced students.
“As a part of our program in Uganda, Worldreader sources content from local publishers that is relevant to learners, preserving the local culture and contributing to a strong reading ecosystem,” said Flavia Moroso, director of technology at Worldreader. “Intertrust makes it possible for us to protect this and other content, while remaining true to our vision of creating a world where everyone can be a reader.”
Using Intertrust’s ExpressPlay DRM™ and the ExpressPlay SDK, Intertrust provides Worldreader with the ability to verify the identity of each BookSmart device and let users access the protected content on them. ExpressPlay is a multi-DRM cloud-based service that protects apps and other content such as e-books from piracy and theft by encrypting it. It is based on Marlin DRM, an open-standard content protection system for consumer devices and services which was co-developed by Intertrust, Panasonic, Philips, Samsung and Sony.
Device verification or ‘provisioning’ involves establishing an identity of the device and linking it to the identity of the device owner. During this process the device acquires a unique key that is linked with that identity. A total of 48 books on each BookSmart device require encryption, resulting in 48,000 tokens having been provided by Interturst so far with another 2,000 expected to be used as a part of the program this year.
“It is deeply gratifying to partner with Worldreader and bring the promise of a better life to children in the Kampala region,” said Gadi Ittah, director of product management at Intertrust. “It is a privilege to be a part of the BookSmart program which is not only making a world of readers possible, but placing power and opportunity into the hands of those who most need and deserve it.”
Worldreader’s digital reading program in Uganda works with teachers in classrooms where girls and children with disabilities are at an historic disadvantage, face high dropout rates and increased barriers to learning. BookSmart offers tablets loaded with textbooks and supplementary reading materials to foster improved reading and learning. As a part of the program, teacher training is also provided on strategies for integrating a digital reading program into the classroom.
Finally, BookSmart provides schools and teachers with valuable insights into the actual reading practices within their classrooms. Data is collected from devices to give feedback to a consortium of partners which are able to better understand reading behaviors, content usage, and time spent on reading tasks. This information is critical for measuring the impact of the digital reading program.
Worldreader was co-founded by David Risher and Colin McElwee in 2010. The nonprofit has offices in San Francisco, Barcelona, Ghana, Kenya, and in Delhi as well as staff in the U.K.
About IntertrustIntertrust provides trusted computing products and services to leading global corporations – from mobile, consumer electronics and IoT manufacturers, to service providers and enterprise software platform companies. These products include the world’s leading digital rights management (DRM), software tamper resistance, and technologies to enable private data exchanges for various verticals including energy, entertainment, retail/marketing, automotive, fintech, and IoT. Founded in 1990, Intertrust is headquartered in Silicon Valley with regional offices in London, Tokyo, Mumbai, Bangalore, Beijing, Seoul, Riga, and Tallinn. The company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.
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Improve Desk Organization with Tripp Lite’s New Workstation Accessories

Sit-stand desks and workstations often lack storage. Tripp Lite’s new under-desk tray (DMUDSC) clamps to the edge of flat surfaces to provide convenient storage for pens, pencils, paper clips and other small office supplies.

CHICAGO (PRWEB) January 10, 2020
Tripp Lite, a global manufacturer of power protection and connectivity solutions, makes it easier to organize workstations and improve efficiency at home, school or the office.
Sit-stand desks and workstations often lack storage. Tripp Lite’s new under-desk tray (DMUDSC) clamps to the edge of flat surfaces to provide convenient storage for pens, pencils, paper clips and other small office supplies. The tray swivels ±180° and has a built-in mouse pad that swivels independently of the tray, allowing one or both sections to be moved under the desk when not in use. The mouse pad also has a gel wrist rest to improve workstation ergonomics.
Small whiteboards usually have to rest flat on a desk or be permanently mounted on a wall. Tripp Lite’s new dry-erase whiteboards (DMWP811VESAMB and DMWP811VESAMW) have a 100 x 100 VESA mounting hole pattern on the back to support easy attachment to display mounts. On dual display mounts, a whiteboard can be mounted adjacent to a monitor, providing a place to write notes or elaborate on information being presented on the screen. For placement on a desk, the whiteboards can be supported by the included heavy-duty holder or their fold-out support legs.
“A whiteboard is a basic communication tool that can facilitate presentations in the classroom or the conference room,” said Karenann Brow, Director of Product Marketing for Surge, Power Strips and Display Mounts. “Tripp Lite’s version with display mount compatibility is a game changer. You can swivel and tilt the mounted whiteboard just like a monitor, making it easy to share ideas and reinforce important points of a lesson or report.”
Key Features of Tripp Lite’s New Under-Desk Tray•Clamp-on mounting to the edge of flat surfaces up to 2.28 inches thick•Storage for small office supplies•Built-in mouse pad with gel wrist rest for ergonomic comfort•Tray and mouse pad swivel ±180° independently of each other
Key Features of Tripp Lite’s New VESA-Compliant Whiteboards•Magnetic writing surface (8.5 x 11.5 inches) with white/gray or black frame•100 x 100 VESA pattern for compatibility with display mounts•Heavy-duty desktop holder for whiteboard, phone or tablet•Fold-out legs for desktop use without holder•Removable document clip•Red, blue and black markers; caps are magnetic and have built-in erasers
Get more information about Tripp Lite’s workstation accessories at
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