Harmelin Media Selected by GIANT Food Stores for Traditional Media Planning and Buying

Press Release – updated: Jan 17, 2020 16:46 EST

PHILADELPHIA, January 17, 2020 ( – Harmelin Media today announced that the agency has been retained by GIANT Food Stores for traditional media strategic planning and placement. Harmelin will plan and place GIANT’S multimillion-dollar media budget across video, audio, print and out-of-home media. Strategy planning and onboarding between Harmelin and GIANT will get underway in the second quarter, with placement and execution starting in the third quarter of this year.
In addition to supporting GIANT stores, Harmelin Media will also support the company’s stores operating as MARTIN’S in western Pennsylvania, Maryland, Virginia and West Virginia, as well as its GIANT DIRECT and GIANT Heirloom Market brands.  
Harmelin’s president, Mary Meder, expressed the agency’s enthusiasm for this assignment: “As a Philadelphia-based agency, so many of Harmelin’s employees are regular patrons of GIANT. We felt an amazing cultural connection to the brand, and we’ll use our expertise as local media specialists to drive new and repeat customers into their stores. There’s a great story of value with this company, and we can’t wait to help tell that story.”
“As leaders in the media industry, Harmelin is passionate about providing best in class media strategy, planning, and execution to their clients. Like us, they are an organization committed to giving back and making a difference in their community, making them a natural partner for GIANT as we tell our story in 2020 and beyond,” said John MacDonald, director of marketing operations, GIANT Food Stores. “We look forward to working with Harmelin to execute our media strategy and connect with customers across our footprint.”
ABOUT HARMELIN MEDIAHarmelin Media specializes in strategic media solutions and has more than 37 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $800 million in billings and 255 employees with a diverse client roster including Fortune 500 companies and is now one of the largest independent media service firms in the United States. We are a Google Premier Partner, Facebook Marketing Preferred Partner and a proud member of the ANA. For more information, visit, or connect with us on Twitter @harmelinmedia or Facebook
ABOUT GIANT & MARTIN’SFounded in 1923 in Carlisle, Pa., GIANT Food Stores is passionate about connecting families and creating healthier communities. As an omni-channel retailer, GIANT proudly serves millions of neighbors across Pennsylvania, Maryland, Virginia and West Virginia. With more than 33,000 talented team members supporting nearly 190 stores, 132 pharmacies, 105 fuel stations, and over 125 online pickup hubs and grocery delivery service in hundreds of zip codes, GIANT is changing the customer experience and creating an impact in local communities for a better future. The GIANT Food Stores family of brands includes GIANT, MARTIN’S Food Markets, GIANT Heirloom Market, GIANT DIRECT and MARTIN’S DIRECT. GIANT Food Stores is a company of Ahold Delhaize USA. For more information, visit the GIANT or MARTIN’S websites.
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Source: Harmelin Media

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