executive

Marketing Executive Christine Birch Expands Her Entertainment Portfolio With New Consulting Company, THE ROYGBIV COLLECTIVE

Augmenting her career of marketing blockbusters and Academy Award winners, Christine Birch launches The ROYGBIV Collective to help entertainment, tech, and lifestyle companies create “strategic narratives” that motivate consumers at scale.(PRWeb January 21, 2020)Read the full story at https://www.prweb.com/releases/marketing_executive_christine_birch_expands_her_entertainment_portfolio_with_new_consulting_company_the_roygbiv_collective/prweb16846698.htm

Ranker Strengthens Executive Leadership Team With Hiring of Entertainment Data Expert David Yon

Part of our focus for 2020 is to productize our first party data offering with Ranker Insights, which is the backbone of Watchworthy, a game-changing personalized TV recommendation app that we are launching this quarter.

LOS ANGELES (PRWEB) January 20, 2020
Ranker, known as the world’s leading publisher for fan-powered rankings on just about everything, announced the continued expansion of its all-star team with the hiring of former Rovi/TiVo and Groove Mobile VP, David Yon, as General Manager and Senior Vice President of Ranker Insights.
Yon will be the evangelist for the development of Ranker Insights and go-to-market strategies, build revenue generating partnerships, and maintain a successful pipeline around Ranker’s emerging products.
“We’re thrilled to have a superstar like David who can bring solid product management expertise as we continue to expand in both the B2B and B2C marketplace,” said Clark Benson, Founder and CEO of Ranker. “Part of our focus for 2020 is to productize our first party data offering with Ranker Insights, which is the backbone of Watchworthy, a game-changing personalized TV recommendation app that we are launching this quarter. A mobile web version is in beta now and can be found here.”
With over 20 years of experience in the B2B entertainment data industry, Yon has led technology sales and management teams to launch innovative, award-winning products and generate new revenue streams for media and entertainment companies, including Rovi/TiVo, Groove Mobile, and LiveWire.
“I’m impressed with the amount of unique data from more than one billion votes Ranker has collected over the last 10 years, and how it compliments brands and studios on what their users consume,” said David Yon. “Coming from years of entertainment data experience, I can see how Ranker Insights can fill many of the ‘blind spots’ for our customers, and I’m excited for what the future holds.”
Yon has a Master of Science (MSc) in Management from SKEMA Business School (Nice, France), and a BA in Financial Markets & Economics and a BA in Commerce from University of Economics (Nice, France).
For more information, please visit Ranker.
About RankerRanker, a Top 50 site in the US, attracts more than 40 million monthly unique visitors worldwide and is the leader in fan-powered rankings on just about everything. Whatever the topic – TV, movies, video games, sports, brands, food, lifestyle – Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences. Headquartered in Los Angeles, Ranker also has offices in Chicago and NYC.

Share article on social media or email:

ASEOHosting Executive Believes Paywalls Are Ineffective, Offers Alternative Models

Very few websites are unique or valuable enough to justify an access fee. With the exception of a few industry leaders, most content found on a website can, in most cases, be found elsewhere for free.

HUDSON, Fla. (PRWEB) January 20, 2020
The director of business development at ASEOHosting, a search engine optimization focused hosting provider, today said that gated content behind paywalls needs to have enough user value to justify the fee.
“On the surface, the paywall isn’t a terrible concept,” said Daniel Page, Director of Business Development at search engine optimization focused hosting provider. “You produce content that’s valuable to your audience. So, if that content were locked behind a nominal fee, the audience should be willing to pay for access.”
“The paywall revenue model neglects one very important factor, though,” he said. “Very few websites are unique or valuable enough to justify an access fee. With the exception of a few industry leaders, most content found on a website can, in most cases, be found elsewhere for free.”
In other words, said Page, most publishers, when they institute paywalls, are overestimating the value of their own content. They are adopting a business model that may work for industry leaders like the Harvard Business Review, but which falls entirely flat for smaller publications. At best, they will simply drive traffic away from the website in question.
At worst, they will alienate even that site’s most dedicated users.
“We have reached a point of total content saturation,” explained Page. “That’s no secret. The assumption that any content save that created by unquestioned thought leaders is valuable enough to lock behind a paid subscription is almost laughable.”
Instead of using a paywall, Page suggests a few alternatives. First, publications could take the necessary steps to properly police their ad networks, and make that fact clear to the audience. They could also ask for donations, or offer a paid subscription service that gives access to certain exclusive features and perks.
“The issue of funding where digital content is concerned is a challenging one,” Page admits. “And there’s no singular solution that will work for every organization. The only thing that is certain is that paywalls, as most businesses envision them, simply do not work.”
About ASEOHosting:Launched in 2002, ASEOHosting is a leader in providing SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers. Based in Orlando, FL, and Detroit, MI, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.

Share article on social media or email:

Heather M. Fox Now Executive Vice President of Sales for LifeLearn Animal Health

GUELPH, Ontario (PRWEB) January 16, 2020
LifeLearn Animal Health today announced that Heather Fox has been promoted from Vice President of Industry Sales to Executive Vice President of Sales as part of LifeLearn’s strategic growth objectives for 2020 and beyond. In her new role, Fox will oversee all of LifeLearn’s sales that includes: Practice Solutions, Industry Solutions, and Group Practice sales. Prior to joining LifeLearn, Heather delivered superior business results at DVM Newsmagazine and CVC/Central Veterinary Conference, MediMedia/Veterinary Learning Systems (Compendium, Veterinary Technician and Vet Forum magazines) and VetStreet, among others. Heather graduated from the University of Dayton with a degree in marketing & communications.
“The Board has been delighted to confirm the promotion of Ms. Fox to her new position,” says Charles (Chas) Povey, PhD, co-founder of LifeLearn and Chairman of the Board. “Heather has led strong growth of our highly respected Industry Solutions business. She will bring her wealth of understanding of the veterinary medical market, and visionary thinking, to lead sales management of the Industry and Practice Solutions sides of the LifeLearn business.”
LifeLearn Inc. was co-founded by Dr. Charles Povey and Dr. Jim Stowe in 1994 to offer award-winning continuing education programs to veterinarians across North America using CDI technology (the first leading-edge multimedia technology aimed at a mass audience).About LifeLearn Animal Health
LifeLearn empowers veterinary practices to optimize the way they do business, attract more clients, and improve profitability with a suite of customizable online solutions, including: WebDVM—custom veterinary websites; ClientEd—client education resource; Sofie—virtual DVM assistant; PetNurse—after-hours telehealth triage service; ALLYDVM—client communication + retention software.
Animal health corporations rely on LifeLearn to provide custom digital education, marketing, and communications products and services to help them market to their valued veterinary and pet-owner customers.
LifeLearn’s award-winning competencies in digital media, combined with longstanding veterinary content expertise, are just part of why LifeLearn has been named one of Canada’s Fastest-Growing Companies from 2015 to 2019.
For more information, contact:
LifeLearn
Ed Casagrande, Vice President of Marketing
(800) 375-7994, ext. 244
http://www.lifelearn.com
Facebook
Twitter
LinkedIn
Instagram

Share article on social media or email:

Kennedy Investment Group Announces Executive Leadership Promotions

Henry J. Schroeder and Andrew J. Thornton Named Executive Vice Presidents
Press Release – updated: Jan 16, 2020 16:00 EST

WEST DEPTFORD, N.J., January 16, 2020 (Newswire.com) – ​​​​​​​​​Kennedy Investment Group (KIG), a premier financial services and investment company based in West Deptford, NJ, announced today two executive-level promotions. To support the company’s continued growth and strategic business initiatives, Henry (Hank) J. Schroeder, CFP®, and Andrew J. Thornton, CFP®, were appointed Executive Vice Presidents. The promotions were formally made effective on Jan. 1, 2020.

Our continued success as an organization is a tribute to the Kennedy Investment Group team and the care and expertise they deliver to our clients on a daily basis. Since joining the company, Hank and Andrew have become a tremendous asset to the team. They have enabled us to deliver an exemplary level of experience, expertise and specialization that’s truly unique in our industry. Most importantly, they both have a tenacious desire and ability to find solutions that are in our client’s best interest.

Jack W. Kennedy III, CFP®, AAMS, CWM
President and CEO of Kennedy Investment Group and Kennedy Insurance Services

“Our continued success as an organization is a tribute to the Kennedy Investment Group team and the care and expertise they deliver to our clients on a daily basis. Since joining the company, Hank and Andrew have become a tremendous asset to the team,” said Jack W. Kennedy III, CFP®, AAMS, CWM, President and CEO of Kennedy Investment Group and Kennedy Insurance Services. “They have enabled us to deliver an exemplary level of experience, expertise and specialization that’s truly unique in our industry. Most importantly, they both have a tenacious desire and ability to find solutions that are in our client’s best interest.”
“We are excited to announce these well-deserved promotions,” added Valerie A. Angiollilo, Executive Vice President and Chief Operations Officer of Kennedy Investment Group. “Since joining KIG, Hank and Andrew have dramatically enhanced our ability to provide clients a collaborative, holistic and team-based approach to financial care. Their expertise will continue to make a significant difference in the lives of our clients and families.”
Mr. Schroeder has over 15 years of experience in the financial services industry. Prior to joining KIG, he worked with TIAA and Vanguard in multiple advisory roles. As a CERTIFIED FINANCIAL PLANNER™ professional, he has extensive experience building and developing client-centric, performance-based financial plans.
Prior to joining KIG, Mr. Thornton was employed with Merrill Lynch. He has over 11 years of experience in the financial services industry. Also a CERTIFIED FINANCIAL PLANNER™ professional, he works extensively with clients to fully understand their goals and priorities and then deliver personalized financial solutions tailored specifically to their needs.
To learn more about Kennedy Investment Group and their broad suite of financial planning and wealth management solutions, visit www.KennedyInvestmentGroup.com. 
Media ContactValerie A. Angiollilo​Kennedy Investment GroupExecutive Vice President, KIG​Financial Advisor, RJFS196 Delaware Street,West Deptford, NJ 08086​Tel: 856.853.0400​valerie.angillilo@raymondjames.com
About Kennedy Investment GroupFounded in 2004, Kennedy Investment Group is a premier provider of financial planning and wealth management solutions. With over 150 years of combined financial services experience, we passionately deliver a broad range of innovative and personal client services driven by a singular promise – financial care for life. For more information, please visit KennedyInvestmentGroup com.
Kennedy Investment Group is not a registered broker/dealer and is independent of Raymond James Financial Services, Inc. Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Source: Kennedy Investment Group