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Powers Brand Communications Names Karen Murray Vice President

Powers Brand Communications Vice President Karen Murray

[Karen] offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.

WAYNE, Pa. (PRWEB) February 05, 2020
Powers Brand Communications, the Philadelphia-based public relations and content firm, today announced it has named Karen Murray Vice President. Murray, who will lead the firm’s growing Franchise Practice, brings more than 20 years of experience working with a variety of national and regional clients on communication tactics ranging from media relations and digital content, to event planning and community outreach. Murray has worked with Powers since 2016.
Murray has developed a specialty in franchise marketing communications, on behalf of both franchisor brands and individual franchisees. Her team works with national clients and emerging brands with a focus on helping to drive business for local franchisees through targeted media outreach around openings and other milestones.
Murray also oversees the firm’s Project Group, which is structured to provide strategy and execution for specific projects and includes press release writing and distribution, content development, press events, guerilla marketing, and other tactics as needed.
“Karen is a PR pro who not only is a tremendous media relations professional, but also a trusted advisor to our clients,” said Vince Powers, President and CEO, Powers Brand Communications. “She offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.”
Murray began her career at Tierney in Philadelphia and continued building her skills and expertise through both agency and in-house communications positions. She graduated cum laude from the College of the Holy Cross with a B.A. in English and resides in Berwyn, Pa. with her husband and two children. She is also the president of the Chester County Down Syndrome Interest Group.
About Powers Brand Communications LLCFounded in 2012 by Vince Powers and based in Wayne, Pa., Powers Brand Communications is a national public relations and content marketing firm that represents clients ranging from emerging growth companies to national brands. In addition to serving clients in the Consumer/Retail and B2B space, we offer a team dedicated to Franchise brands working with both franchisors and franchisees. For more information, visit http://www.powersbc.com.

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Powers Brand Communications Names Karen Murray Vice President

Powers Brand Communications Vice President Karen Murray

[Karen] offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.

WAYNE, Pa. (PRWEB) February 05, 2020
Powers Brand Communications, the Philadelphia-based public relations and content firm, today announced it has named Karen Murray Vice President. Murray, who will lead the firm’s growing Franchise Practice, brings more than 20 years of experience working with a variety of national and regional clients on communication tactics ranging from media relations and digital content, to event planning and community outreach. Murray has worked with Powers since 2016.
Murray has developed a specialty in franchise marketing communications, on behalf of both franchisor brands and individual franchisees. Her team works with national clients and emerging brands with a focus on helping to drive business for local franchisees through targeted media outreach around openings and other milestones.
Murray also oversees the firm’s Project Group, which is structured to provide strategy and execution for specific projects and includes press release writing and distribution, content development, press events, guerilla marketing, and other tactics as needed.
“Karen is a PR pro who not only is a tremendous media relations professional, but also a trusted advisor to our clients,” said Vince Powers, President and CEO, Powers Brand Communications. “She offers a great deal of experience across a number of industries. Her background and expertise, particularly in differentiating franchise brands through helping craft their unique stories, are a great asset to our firm and our clients.”
Murray began her career at Tierney in Philadelphia and continued building her skills and expertise through both agency and in-house communications positions. She graduated cum laude from the College of the Holy Cross with a B.A. in English and resides in Berwyn, Pa. with her husband and two children. She is also the president of the Chester County Down Syndrome Interest Group.
About Powers Brand Communications LLCFounded in 2012 by Vince Powers and based in Wayne, Pa., Powers Brand Communications is a national public relations and content marketing firm that represents clients ranging from emerging growth companies to national brands. In addition to serving clients in the Consumer/Retail and B2B space, we offer a team dedicated to Franchise brands working with both franchisors and franchisees. For more information, visit http://www.powersbc.com.

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Loyola University Maryland unveils “Loyola Ready” brand

“A Loyola education truly ensures that our graduates aren’t simply ready for personal and professional success. They are more than ready. They’re Loyola Ready,” Rev. Brian F. Linnane, S.J., president.

BALTIMORE (PRWEB) February 04, 2020
After a year of research and creative development, Loyola University Maryland is revealing its refreshed brand this month. The brand highlights the preparedness and confidence students achieve through Loyola’s distinctive blend of Jesuit liberal arts education and career preparation.
The brand’s key message is that Loyola University Maryland students are more than ready for what the future holds. They are “Loyola Ready.”
The refreshed brand will be reflected through strategic marketing and communications efforts that will highlight the experiences and outcomes of Loyola’s exceptional students and graduates. A redesigned Loyola website launches today, and the supporting advertising campaign and communication materials will begin to enter markets this month.
“The ‘Loyola Ready’ brand concept is about being prepared in a very specific, distinctive way for the new world of work,” said Sharon Higgins, associate vice president for marketing and communications. “It’s about the depth and breadth of a Loyola education, about connections as well as expertise, about gaining deep knowledge and practicing nimble thinking, and underscoring that this depth and nimbleness instill a confidence that generates excitement, inspiration, and anticipation of the unknown.”
“Loyola Ready” builds on the brand launched in 2009 when the University changed its designation from college to university. Loyola’s brand promise—to develop well-rounded graduates—holds true today. The brand refresh, however, hones, strengthens, and further defines that brand promise. “Loyola Ready” reflects the University’s culture, mission, values, and points of distinction. With a rapidly changing world and a focus on the Jesuit liberal arts education, the brand promises to prepare the Loyola community for academic achievement, the new world of work, and a balanced, flourishing, and purposeful life.
“Higher education institutions face a number of challenges, including declining and shifting demographics, an uncertain economy, and skepticism about the value of a college education—particularly a liberal arts education,” said Rev. Brian F. Linnane, S.J., president. “Marketing the education and guidance our faculty deliver within the context of the ‘Loyola Ready’ brand helps clarify who we are. A Loyola education truly ensures that our graduates aren’t simply ready for personal and professional success. They are more than ready. They’re Loyola Ready.”
The brand focuses on mentorship and guidance, Jesuit liberal arts education, career preparation, and the Greyhound Nation—Loyola’s talented, diverse, driven, intellectually curious community. Also highlighted within the brand are the University’s presence and role in Baltimore; Loyola’s distinctive program for first-year students, Messina; athletics; service; and the Evergreen campus.
“As Loyola University Maryland continues to evolve with innovative new programs to meet the demands of today’s competitive higher education market, the brand must evolve with it,” Higgins said. “Loyola deserves to be recognized for what we offer the world—educated, fulfilled, ethical leaders who are driven to better the world around them with their talents and compassion. This brand refresh positions us to share that story in compelling and far-reaching ways among our alumni, prospective students and their families, and the greater community.”

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L.A. Darling and Streater Will Unite Under Darling Brand

Press Release – updated: Feb 4, 2020 02:00 CST

PARAGOULD, Ark., February 4, 2020 (Newswire.com) – Longtime retail merchandising leaders L.A. Darling Company and Streater LLC – both subsidiaries of Marmon Holdings, Inc. – are joining forces under the L.A. Darling brand. The combined business will remain part of Chicago-based Marmon.
L.A. Darling and Streater have served retailers for more than a century – Darling since 1897 and Streater since 1917. L.A. Darling has been part of Marmon since 1960 and Streater joined Marmon in 2000.
“Both L.A. Darling and Streater design and manufacture innovative retail merchandising and display systems, and support many of the world’s largest retailers,” said L.A. Darling President Mike Postma. “By coming together, we will expand our offerings, better adapt to the evolving retail environment, and provide greater value for our growing list of customers.”
Between them, L.A. Darling and Streater serve major retailers such as Walmart, Best Buy, Microsoft, Target, Walgreens, and Home Depot.
Paragould, Arkansas-based L.A. Darling supports retailers with strategic solutions that increase shopper engagement, enhance the shopping experience, and protect valuable assets to maximize profitability and drive continuous improvement.  
Based in Albert Lea, Minn., Streater designs and manufactures custom retail merchandising and display systems, providing versatile solutions designed to engage with consumers and keep retail environments fresh.
While the Streater brand is being retired, the Streater manufacturing facility in Albert Lea, Minn., will continue to operate under the L.A. Darling name. The merger is effective immediately and administrative support service reorganization is underway to enhance customer service levels. 
“We are excited to build on L.A. Darling and Streater’s combined 225 years of service to the retail industry,” said Postma, who will continue as president. “Under the Darling brand, we will continue to innovate, strive to deliver unsurpassed service, and help position our customers for success.”
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About L.A. Darling Company
L.A. Darling partners with retailers and brands to develop and deploy innovative custom solutions that drive success across every part of the complex retail environment. From entrances to engaging in-store destinations, dynamic displays that are lighted and secure, to efficient, added-value checkouts, we collaborate with our partners to develop strategic solutions that increase shopper engagement, enhance the shopping experience and protect valuable assets to maximize profitability and drive continuous improvement. L.A. Darling is a subsidiary of Marmon Holdings, Inc., a Berkshire Hathaway company. Learn more at ladarling.com.
Contact:
Hayden Griffin, Account Manager, L.A. Darling Company(870) 239-6441Hayden.Griffin@ladarling.com
Source: L.A. Darling

Digital Brand Expressions and MMS Education Announce Strategic Partnership

Press Release – updated: Feb 3, 2020 11:10 EST

PRINCETON, N.J., February 3, 2020 (Newswire.com) – Digital Brand Expressions, LLC (DBE) and MMS Education (MMS) announced they will work together to deliver enhanced search engine marketing and related digital marketing services to clients.
“For over 40 years, we have helped our clients successfully reach, engage and grow their brands with educators. This new partnership with DBE allows us to meet our clients’ goals in an increasingly complex digital marketplace,” said Suzanne Caimi Lynn, President of MMS. “Digital marketing has become increasingly sophisticated and true expertise is required for success. As an example of their prowess, in just one year of working with DBE, we have seen a 60% increase in organic search traffic.”
The new collaboration combines DBE’s forward-thinking practices for analytics-based search engine and social media marketing with MMS’s deep understanding of the education market to help clients increase paid and organic results (leads, sales, awareness, etc.) and maximize their content and influencer programs’ returns.
“Our focus is to help businesses create awe-inspiring digital experiences. By partnering with MMS, the education market experts, we ensure all campaigns apply the latest techniques to deliver desired results,” said Veronica “Niki” Fielding, President and CEO of DBE.
About MMS Education
For 40 years, MMS Education has collaborated with clients to build and deliver customized marketing, sales, and communications programs on time and on budget. Certified as a Women-Owned Business by the Women’s Business Enterprise National Council (WBENC), the firm works with for-profit companies and not-for-profit organizations, foundations, and government agencies to help them make a positive impact in the lives of students, teachers, parents, and administrators.
From strategic planning and marketing to full project or program implementation, MMS Education partners with clients to reach, engage and measure impact in the education marketplace. Recent and current clients include the Robert Wood Johnson Foundation, GENYOUth, ETS, Crayola, Dairy Management, Inc., The Walt Disney Company, Evan-Moor, Presidential Youth Fitness Program, BrainPOP/PlayMada Games, K12, the National Association for the Education of Young Children, and others. Learn more at mmseducation.com.
About Digital Brand Expressions
DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine and social media marketing through project-based, objective auditing, consulting, and advisory services. For select and highly aligned clients, DBE provides integrated SEO, paid search, display, remarketing, paid social, social media marketing, KPIs-to-stated goals reporting, and ideation/innovation through analytics on an annual retainer basis.
The agency’s reputation for client-focused recommendations and transparency has made it a sought-after solution for those knowledgeable about the complexities of search and social channels, earning DBE its “experts’ experts” nickname.
DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, healthcare, and pharmaceutical industries, as well as several national not-for-profits. The agency is headquartered in Princeton, NJ, with an office on Madison Avenue in New York City.
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Trademarks and registered trademarks contained herein remain the property of their respective owners.
Media Contacts:Marc Engelsman, DBE609-688-8558MEngelsman@DigitalBrandExpressions.com
Jodie Buenning, MMS
804-986-6911
JBuenning@mmseducation.com
Source: Digital Brand Expressions

Los Angeles County honors Brand Orbit for 50-plus years of community service and job creation

Brand Orbit, one of the longest and most successful boutique marketing agencies in Southern California, has been officially recognized for its more than 50 years of achievements by the County of Los Angeles with an official scroll presented by Supervisor Kathryn Barger.(PRWeb February 03, 2020)Read the full story at https://www.prweb.com/releases/los_angeles_county_honors_brand_orbit_for_50_plus_years_of_community_service_and_job_creation/prweb16866930.htm

Association Launches New Brand as Broward, Palm Beaches & St. Lucie Realtors

With the launch of a new brand and website, www.Rworld.com, the third-largest Realtor® association in the nation is paving the way for a new chapter in their association’s history.
Press Release – updated: Jan 31, 2020 12:07 EST

WEST PALM BEACH, Fla., January 31, 2020 (Newswire.com) – It’s official! 2020 marks the beginning of a new era for the previously known Realtors® of the Palm Beaches and Greater Fort Lauderdale. The National Association of Realtors® has granted the local powerhouse a punchy, new name to connect 34,000 professionals across 130 miles of Florida’s coastline. With the launch of a new brand and website, Broward, Palm Beaches & St. Lucie Realtors® is paving the way for an exciting, new chapter in their association’s history.
The Board of Directors and in-house staff played key roles in the development of the new identity, blending creative concepts from the previous brands, as well as the REALTOR® brand. ‘REALTORS®’ is big and bold in the nationally recognized industry blue as a promise to uphold the REALTOR® Code of Ethics and Standards of Practice. ‘BROWARD, PALM BEACHES & ST. LUCIE’ joins their former association names and simplifies their service areas for consumers. Finally, white palm trees nestled against a teal backdrop complete the iconic approach to Florida’s subtropical lifestyle.
“Our Association is in an advantageous position because of the vision and dedication of our volunteer leaders and staff professionals. This new branding is the culmination of years of hard work and now truly represents all the members of our incredible, reimagined Association. The brand roll-out is expected to be completed by mid-year, and all within the industry and beyond will easily recognize who we ‘R’,” said, President Jarrod Lowe.
Third, in the nation, the Association is the consolidation of many local boards, a growing movement in the industry to equip Realtors® with a stronger market presence and powerful advocacy. The brand slogan ‘Better Together’ unites their mega membership and is the sentiment towards their recent alliances; the merging of Realtors® Association of the Palm Beaches, Realtors® Association of St. Lucie, Greater Fort Lauderdale Realtors®, and South Broward Board of Realtors® over a mere seven years.
“Our new brand showcases our journey to the third-largest local Realtor® association in the nation and the evolution of our hyper-local Realtor® communities. I am excited to introduce a new logo and a new website, www.Rworld.com, that honors our expanded membership and the vibrancy of the areas we serve,” said CEO Dionna Hall.
As they look to the future, customer service remains the top priority for this member-centric association. From innovative events and endless education to eighty staff professionals and eight office locations, they are more than your typical board. Broward, Palm Beaches & St. Lucie Realtors® has become the association of attraction, and their subsidiary, BeachesMLS, is the next entity to emerge with a new look. As one of the largest MLSs in the country with over 36,000 subscribers, BeachesMLS is already shaping Southeast Florida with $28 billion in robust listing data, and their future rebrand will reflect its powerful presence.

Broward, Palm Beaches & St. Lucie Realtors® is the 3rd largest local Realtor® association in the nation, representing 34,000 Realtors®, 36,000 MLS subscribers, and five regional boards across South Florida & the Treasure Coast. Media Questions? Ryan Teason 561-727-2789 | Communications@rworld.com

Source: Broward, Palm Beaches & St. Lucie Realtors

Patriot Software Unveils New Logo and Brand to the World

“Now that our SaaS software is comfortably servicing tens of thousands of customers and generating strong ARR, we will begin our search for the Series A capital partner interested in further expanding our national brand,” said Kappel.

CANTON, Ohio (PRWEB) January 31, 2020
Patriot Software, commonly known as “PATRIOT,” rolled out its revised brand on January 29, 2020. Patriot provides premium accounting and payroll SaaS software to American businesses and their accountants. Patriot operates in the US financial accounting software market, including payroll, which is expected to grow at a CAGR of 11.7% to $10.37 Bn by 2025 (source:MarketWatch press release).
According to Patriot’s founder and CEO, Mike Kappel, “The days of overly-complicated desktop accounting software and over-priced payroll services are numbered. Cloud-based software vendors are disrupting both industries, and Patriot is boldly leading that disruption. To properly showcase our world-class products, we enlisted assistance from the renowned branding agency, Focus Lab.”
Patriot Software is headquartered in Canton, Ohio, a location not normally known for software development. “Patriot’s story is indicative that the American dream is alive and well,” says Michael Wheeler, Patriot’s President and Chief Legal Officer. “We began with a rough startup in the basement of a factory decades ago. We had no heat, no air-conditioning, and floors that would flood. Instead of customers, our only visitors consisted of rats, birds, flies, and snakes. We became experts at bootstrapping and doing everything ourselves. Now, we’re positioned to help millions of other American businesses.”
Patriot invested over 350 man years developing its award-winning accounting and payroll SaaS products. They self funded most of their growth and gained additional resources in 2019 through a Regulation D private stock sale to friends and family and the sale of its Top Echelon subsidiary.
“Patriot’s brand is about being scrappy and providing a tremendous amount of value to our customers,” says Kappel. “Now that our SaaS software is comfortably servicing tens of thousands of customers and generating strong ARR, we will begin our search for the Series A capital partner interested in further expanding our national brand.”
Patriot Software’s accounting software and online payroll are designed for small- and medium-sized American businesses. For information on all of Patriot’s products servicing the United States, contact Patriot Software, LLC at 877-968-7147, or visit http://www.patriotsoftware.com.
Contact: Patriot Software, LLCMichele BossartMarketing Manager877-968-7147 ext. 182mbossart@patriotsoftware.com

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Dr. Nickelice Brand Attends SPEAR Education Course to Improve Full Mouth Dental Implant Care in Ocala, FL

Dr. Nickelice Brand Attends SPEAR Education Course on Full Mouth Dental Implants

Full mouth dental implants are a treatment solution for patients who have lost all or most of their teeth, or for those whose teeth are failing and will need to be replaced.

OCALA, Fla. (PRWEB) January 31, 2020
Dr. Nickelice Brand recently attended a SPEAR® continuing education course in Phoenix, AZ, titled, “Treating the Terminal Dentition and the Fully Edentulous Patient.” Dr. Brand will carry over the information gained from this event to his practice to better serve patients with missing teeth who need full mouth dental implants in Ocala, FL and surrounding areas. With All-on-4® style dental implant treatment, Dr. Brand can restore a patient’s entire mouth of missing teeth with new, functional and attractive teeth that last.
“‘Treating the Terminal Dentition and the Fully Edentulous Patient’ really is a seminar that provides a comprehensive look at these two types of patients,” said course instructor Dr. Ricardo Mitrani. “This is really focused on treatment planning. And the notion of treatment planning can be a bit overwhelming when it comes to the fully edentulous or the terminal dentition patient.”
SPEAR is a prestigious organization that provides dental practitioners with educational courses to help them learn new techniques and approaches to dentistry that they then incorporate into their practice. The course covered many aspects of full mouth dental implants treatment including:
Classifying the patient condition
Treatment planning the maxillary arch
Treatment planning the mandibular arch
Full mouth dental implants are a treatment solution for patients who have lost all or most of their teeth, or for those whose teeth are failing and will need to be replaced. Dr. Brand offers patients All-on-4 style full mouth dental implants, a treatment that utilizes as few as four dental implants to restore an entire mouth of missing teeth rather than placing one implant per tooth. This solution allows patients to receive a brand-new set of functional, attractive teeth, often in just one appointment. These teeth not only allow patients to smile, speak and eat with normal function and enhanced confidence, but the implants preserve the jawbone, preventing deterioration and keeping the mouth healthy.
At Dental Implants of Ocala, Dr. Brand offers full-scope implant surgery, placing dental implants and restoring teeth for patients. Dr. Brand can replace individual teeth or a full mouth of missing teeth and offers soothing IV sedation to help prevent sensations of discomfort or anxiety during surgery. The practice also features cutting-edge technology, including Digital Smile Design, to give patients timely, precise, and confident new smiles.
Those looking for full mouth dental implants in Ocala, FL or surrounding areas are encouraged to contact Dr. Brand to set up a consultation. Appointments can be made by calling 352-653-2500 or visiting http://www.dentalimplantsofocala.com.
About the Practice
Dental Implants of Ocala offers specialized and all-inclusive dental implant treatment to patients of Marion County, including Ocala, FL and beyond. Dr. Nickelice Brand, the practice’s leading implant dentist, has over 25 years of experience and focuses solely on providing innovative implant solutions for his patients. Placing over 500 implants a year, Dr. Brand has retained a 98 percent implant success rate and an even higher level of patient satisfaction. The team at Dental Implants of Ocala remains up to date on implant dentistry’s most innovative and unique technologies, including bone morphogenetic protein, Digital Smile Design, and CeraRoot ceramic dental implants, to ensure the highest standard of care and most predictable treatment outcomes. To learn more about Dental Implants of Ocala and their innovative implant care, visit http://www.dentalimplantsofocala.com or call 352-653-2500.

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Proper Launches New Brand for Fitness Union

The new brand and business strategy position Fitness Union for growth through hiring and the opening of a new fitness studio
Press Release – updated: Jan 30, 2020 12:00 EST

PORTLAND, Ore., January 30, 2020 (Newswire.com) – Proper, a business and brand strategy company based in Portland, Oregon, has announced the launch of a rebrand on behalf of its client Fitness Union. Fitness Union, formerly known as Kim Stout Fitness, needed to shift away from being a founder-named brand. The new brand implementation better accommodates plans for future growth and hiring, while reflecting its community-oriented approach to providing personalized fitness training services.
Fitness Union founder Kim Stout had the new company name in mind but needed help with the business strategy and the creative process. Working with Proper, a new business identity came to life representing boldness, movement and connection. The new brand was translated into a typography logo and accompanying icon which adds flexibility to translate the brand across different mediums such as social media.
Proper extended the brand into a redesigned website that utilized custom photography to showcase group camaraderie and Kim demonstrating the correct exercise techniques to prevent injury while working out.
On the progress being made with her business, Kim had the following to say. “Cody from Proper provided the guidance, support and education to get me to the next step in my business. We are continuing to work together to scale my business through opening my own gym and we’ll be hiring trainers in the coming months. I cannot imagine ever having made these strides and finding my inner confidence without his help.”
To celebrate the progress Kim has made with her business, Proper has donated a portion of the project proceeds to Active Children Portland based on their overlap of values with Fitness Union. This nonprofit provides free, mentor-led after-school programming for over 1,200 kids in under-served communities. Soccer, nutrition, creative writing, and service-learning programming is delivered four days per week, 30 weeks a year, keeping kids active, healthy, and engaged in a positive, safe, and stable after-school environment.
About Proper | Business + Brand Strategy
Proper is a full-service business and brand strategy company located in Portland, Oregon. We believe when small businesses succeed, our communities succeed. That belief drives everything we do on behalf of our clients. For more information, please visit https://properstgy.com.
​Contact:Cody GallowayEmail: cody@properstgy.comPhone: 503.449.4204
Source: Proper | Business + Brand Strategy