Thirstin Howl III on Lo Lifes Making Polo a “Religious Artifact” (Part 4)

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Part 3:
Part 1:
In this clip, Thirstin Howl III talked about the Lo Lifes being the bridge between the aspiration of what the Polo brand represented and hip-hop. He reccalled Tyson Beckford hanging with the Lo Lifes after being the literal face of the Polo brand in the 1990s. Thirstin Howl III also discussed what he felt was his and the Lo Lifes impact on making Polo into a "religious" artifact within hip-hop.