LONDON, UK, 2019-Aug-13 — /EPR Network/ — Renowned for its innovative traditional handicraft and passionate designers from around the globe, SERAX has partnered with award-winning, Midlands-based cutlery company Studio William, for the UK and Ireland Foodservice.
The brainchild of SERge and AXel Van Den Bossche, SERAX has – for the past thirty years – grown from a garage business into a multinational headquartered in Antwerp. Today, it’s one of the world’s leading producers of design-led tableware for the global consumer and foodservice markets, and is often the go-to choice for top Chef’s and hospitality professionals.
UK & Ireland Foodservice
Studio William is internationally synonymous with design, beauty and elegance, and supplies retail and foodservice worldwide. It has three global warehouses, serving customers through local international offices. Chefs and Restaurateurs search out and request the brand as one of the benchmarks for how an exceptional, creative dining experience should look and feel. Not only will you find Studio William cutlery in some of the world’s most iconic venues, but they also count an impressive portfolio of hotels and restaurants amongst their long-standing clients, including many UK Michelin Star restaurants.
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Studio William intends to embark on an aggressive brand-building exercise for SERAX. Earlier this year, it opened a stunning new barn showroom in the Cotswolds, where a huge range of over 5,000 SERAX products can now be sampled alongside ranges by Riedel and Rosenthal.
Axel Van Den Bossche, CEO, SERAX B.V. said, “Our Hospitality Division is growing internationally from strength to strength. We have known the Studio William brand for many years, we respect their design integrity, and our companies share the same passion for design and manufacturing. This is a very exciting allegiance for us, we look forward to helping support Studio William and our customers in the UK & Ireland”.
William Welch, CEO, Studio William Welch Ltd. added, “We love the design and handmade feel of the SERAX tableware ranges. Through our years of extensive International travel, we have gained a vast knowledge of the world’s finest manufacturing brands and have found that our cutlery is often partnered with SERAX tableware in hotels and restaurants here and abroad. Together they have great synergy as brands, and Studio William is very excited to be exclusively representing SERAX in the UK & Ireland. In addition to SERAX tableware, we will be representing their extensive lifestyle collections including furniture and lighting. To help our customers experience SERAX, Studio William and Charingworth brands together, we’ve created a new UK & Ireland Foodservice website.”
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Studio William Hotel & Restaurant Supplies: 01386 800 000